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All Journal Journal of Accounting and Business Journal of Accounting and Business
Restyafani, Fais
Unknown Affiliation
Economics, Econometrics & Finance Mathematics

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Sistem Informasi Pemasaran Berbasis Web Studi Pada Rainbow Tour and Transport Restyafani, Fais; Winarto
Journal Of Accounting and Business Volume 4 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v4i1.205

Abstract

This study examines the design of a web-based marketing information system for Rainbow Tour and Transport, a travel agency based in Surabaya. The increasing use of the internet in Indonesia presents a significant opportunity for businesses to expand their reach and improve service efficiency through digital platforms. This research aims to address limitations in the current promotional methods, which rely primarily on social media, by developing a comprehensive website to enhance accessibility, provide detailed information, and facilitate customer interactions. Using a descriptive qualitative approach and the prototype system development method, this study designed and implemented a user-friendly website. Key features include service and tour package details, an interactive interface, and a contact section for easy communication. The results indicate that the web-based system significantly improves information dissemination and streamlines the booking process, promoting better customer engagement and operational efficiency. This study highlights the importance of integrating technology into traditional marketing practices for business growth in the digital era.
Sistem Informasi Pemasaran Berbasis Web Studi Pada Rainbow Tour and Transport Restyafani, Fais; Winarto
Journal Of Accounting and Business Volume 4 Nomor 1
Publisher : Business Administration Dept. - Faculty of Social and Political Sciences, Hang Tuah University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30649/jab.v4i1.205

Abstract

This study examines the design of a web-based marketing information system for Rainbow Tour and Transport, a travel agency based in Surabaya. The increasing use of the internet in Indonesia presents a significant opportunity for businesses to expand their reach and improve service efficiency through digital platforms. This research aims to address limitations in the current promotional methods, which rely primarily on social media, by developing a comprehensive website to enhance accessibility, provide detailed information, and facilitate customer interactions. Using a descriptive qualitative approach and the prototype system development method, this study designed and implemented a user-friendly website. Key features include service and tour package details, an interactive interface, and a contact section for easy communication. The results indicate that the web-based system significantly improves information dissemination and streamlines the booking process, promoting better customer engagement and operational efficiency. This study highlights the importance of integrating technology into traditional marketing practices for business growth in the digital era.
Co-Authors WINARTO