Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Cendekia Inovatif Dan Berbudaya : Jurnal Ilmu Sosial Dan Humaniora
Nur Intan
Universitas Tanjungpura
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis SWOT dan Penerapan Fungsi Manajemen dalam Pengelolaan UMKM: Studi pada Rumah Makan Mahasiswa Nur Intan; Selli Pebrianti; Seny Alya Fatmawati
Cendekia Inovatif Dan Berbudaya Vol. 3 No. 2 (2025): Cendekia Inovatif dan Berbudaya : Jurnal Ilmu Sosial dan Humaniora
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/cendib.v3i2.1020

Abstract

This study examines SWOT elements in the UMKM Rumah Makan Mahasiswa, a family business in Pontianak operating since 1993, while evaluating the implementation of four management functions (planning, organizing, actuating, controlling/POAC) to strengthen business development plans. A qualitative descriptive approach was employed through interviews with the owner, Ibu Uni, direct observations, and SWOT analysis along with its strategic matrix. Findings reveal strengths such as consistent homemade taste, affordable prices, and a strategic riverside location; weaknesses include limited digital marketing and reliance on family workers; promising opportunities lie in online service expansion and facility upgrades, despite threats from competitor rivalry and raw material price fluctuations. POAC functions operate practically yet simply, requiring enhancement to face the digital era, thus recommending SO strategies like leveraging the unique location via social media to boost long-term competitiveness
Co-Authors Selli Pebrianti Seny Alya Fatmawati