Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal UNITY: Journal of Community Service
Alberthina Hoi Betan
Universitas Nusa Cendana, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digitalisasi Pemasaran Produk Tenun Ikat melalui Platform E-Commerce bagi Perajin di Desa Nita, Kabupaten Sikka, Nusa Tenggara Timur Yolanda Mering Siu; Alberthina Hoi Betan; Kornelius Watu
UNITY: Journal of Community Service Vol. 3 No. 1 (2026): UNITY: Journal of Community Service, July 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/unity.v3i1.704

Abstract

Ikat weaving is one of the prominent cultural products of East Nusa Tenggara with strong economic and local identity values. However, many rural artisans still face marketing challenges due to limited digital technology adoption, restricted market access, and insufficient capability in managing online promotional strategies. This community service program aimed to improve the capacity of ikat weaving artisans in Nita Village, Sikka Regency, through the implementation of digital marketing based on e-commerce platforms. The program methods included partner needs assessment, digital marketing training, product catalog development assistance, optimization of social media and e-commerce platforms, and evaluation of participants’ capabilities after the program. The results showed improved artisans’ understanding of digital marketing strategies, product content management, basic product photography techniques, and the use of digital platforms to expand market reach. In addition, artisans were able to develop product identities through cultural storytelling approaches that increased the attractiveness of ikat weaving promotion. The implementation of digital marketing provides opportunities for artisans to improve consumer access, strengthen business sustainability, and enhance the competitiveness of local ikat weaving products in broader markets.
Co-Authors Kornelius Watu Yolanda Mering Siu