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All Journal Inventa: Journal of Science, Technology, and Innovation
Recky Kurniawan
Universitas Ratu Samban
Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Pengaruh Kualitas Produk dan Pelayanan Developer Terhadap Kepuasan Konsumen Perumahan Komersil di Kota Bengkulu Recky Kurniawan; Rezi Munizar
Journal of Science, Technology, and Innovation Vol 2 No 1 (2026): : August: Inventa: Journal of Science, Technology, and Innovation
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/mkyc5r67

Abstract

The rapid growth of the property sector in Bengkulu City has intensified competition among developers in meeting the increasing demand for quality housing. This study aims to examine the influence of product quality and developer service quality on customer satisfaction in commercial housing developments in Bengkulu City. A quantitative survey approach was employed involving 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through validity and reliability tests, multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that both product quality and developer service quality have a positive and significant effect on customer satisfaction, both partially and simultaneously. Product quality was identified as the most dominant factor influencing customer satisfaction. The proposed model explained 71% of the variance in customer satisfaction, while the remaining 29% was attributed to factors beyond the scope of the study. These findings provide practical insights for developers to improve building quality and service performance to enhance customer satisfaction and strengthen market competitiveness.
Co-Authors Rezi Munizar