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All Journal International Journal of Applied Finance and Business Studies Ngudi Waluyo Empowerment : Jurnal Pengabdian Kepada Masyarakat
Marsiska Ariesta Putri
Institut Teknologi Dan Bisnis Semarang, Indonesia
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Other

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The digital revolution amidst the crowing of roosters: The determining factor for the technological transformation of the kendal "master pitung" chicken farmer Utami Puji Lestari; Marsiska Ariesta Putri; Regita Sekar Nawang Fresia; Fidriani Fidriani
International Journal of Applied Finance and Business Studies Vol. 13 No. 3 (2025): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i3.415

Abstract

The background of the digital revolution in the chicken farming industry is driven by the urgent need to improve efficiency, overcome operational challenges, and meet increasing market demand. This study has three main objectives, namely, analyzing the influence of financial literacy, digital access, and the characteristics of micro, small, and medium enterprises (MSMEs) on the adoption of peer-to-peer (P2P) lending platforms and access to MSME financing; evaluating the direct influence of the adoption of P2P lending platforms on access to MSME financing; and evaluating whether financial technology (fintech) regulations moderate the relationship between the adoption of P2P lending platforms and access to MSME financing. Quantitative research methods were used, with a causality and correlation survey design. The results of the study indicate that financial literacy, digital access, and MSME characteristics have a positive effect on the adoption of P2P lending platforms. In addition, the adoption of P2P lending platforms has a positive effect on access to MSME financing. However, fintech regulations do not moderate the relationship between the adoption of P2P lending platforms and access to MSME financing. Financial literacy, digital access, and MSME characteristics also have a positive effect on access to MSME financing.
Implementasi Konsep Bauran Pemasaran (Marketing Mix) dalam Peningkatan Daya Saing Mitra PT. Yakult Indonesia Persada Mojokerto, Jawa Timur Marsiska Ariesta Putri; Lativa Nurkhasana; Avitri Nova Ardiyanti; Andika Mustofa; Ikmal Aldino H
Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Ngudi Waluyo Empowerment: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Komputer dan Pendidikan Universitas Ngudi Waluyo

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Abstract

This report presents an analysis of the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners. The methods applied in this study include direct observation, interviews with participants, and analysis of related documents. The results of the study indicate that the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners successfully improved students' understanding of the concepts taught, as well as providing new perspectives on the challenges faced in the field. In addition, students' active involvement in field activities helped develop their interpersonal and professional skills. The conclusion of this report emphasizes the significance of the Implementation of the Marketing Mix Concept in Enhancing the Competitiveness of PT. Yakult Indonesia Persada Partners as a bridge between theory and practice, and provides recommendations for improving collaboration between educational institutions and industry to maximize the benefits of this program for students. Kata Kunci: Strategi Pemasaran, Marketing MIX, Peningkatan Daya Saing
Co-Authors Andika Mustofa Avitri Nova Ardiyanti Fidriani Fidriani Ikmal Aldino H Lativa Nurkhasana Lestari, Utami Puji Regita Sekar Nawang Fresia