Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Applied Finance and Business Studies
Daniel Sihombing
Poltekpar Medan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The effect of hotel facilities and guest satisfaction on customer loyalty at the Sibayak Hotel Berastagi Sontina Griche Tambunan; Daniel Sihombing
International Journal of Applied Finance and Business Studies Vol. 13 No. 4 (2026): March: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i4.463

Abstract

This study aims to determine: (1) the influence of hotel facilities on customer loyalty at the Sibayak Berastagi Hotel in Karo Regency. (2) the influence of guest satisfaction on customer loyalty at the Sibayak Berastagi Hotel in Karo Regency. (3) the influence of hotel facilities and guest satisfaction on customer loyalty at the Sibayak Berastagi Hotel in Karo Regency. This research approach is quantitative research using a questionnaire. The population in this study were 300 customers at the Sibayak Berastagi Hotel in July to September 2025. From a population of 300 customers using the Slovin formula and a significance level of 10%. Based on the calculation, a sample of 75 customers was obtained. Direct hypothesis testing was used with the F test and partially with the t test. Based on the results of the study are as follows: (1) Partially the first hypothesis states that there is an influence of hotel facilities on customer loyalty at the Sibayak Berastagi Hotel. (2) Partially the second hypothesis states that there is an influence of guest satisfaction on customer loyalty at the Sibayak Berastagi Hotel. (3) Simultaneously, hotel facilities and guest satisfaction together have a significant influence on customer loyalty at the Sibayak Berastagi Hotel. (4) The effective contribution generated is 0.651, meaning that 65.1% of the independent variables contribute an effective influence on the dependent variable, while the remaining 34.9% is influenced by other factors.
Local wisdom-based hotel management strategy in strengthening the destination branding of Tanah Karo tourism Daniel Sihombing; Sontina Griche Tambunan
International Journal of Applied Finance and Business Studies Vol. 14 No. 2 (2026): Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v14i2.512

Abstract

Tourism development increasingly emphasizes local wisdom as a strategic asset in strengthening destination identity and competitiveness. This study analyses a local wisdom-based hotel management strategy at Sibayak Berastagi Hotel and its contribution to the destination branding of Tanah Karo. An interpretive qualitative case-study design was applied to a structured dataset comprising 18 role-based informants: three managers, five operational employees, six hotel guests, one tourism-office representative, one Karo cultural leader, and two local micro-enterprise actors. Data were analysed through open, axial, and selective coding using an interactive qualitative analysis approach. Source and method triangulation, a codebook, an audit trail, an evidence matrix, and contextual description were used to strengthen trustworthiness. The analysis identified four interconnected themes: cultural orientation in management, the translation of mehamat into service behaviour, cultural products and spatial identity, and community collaboration. These practices create culturally meaningful guest touchpoints that strengthen perceived authenticity and destination differentiation. The study proposes a Cultural Hospitality–Destination Branding pathway that links local values, managerial translation, guest experience, and destination-brand outcomes.
Co-Authors Sontina Griche Tambunan