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Pengaruh Bauran Pemasaran (Marketing Mix) 4P Terhadap Keputusan Pembelian Pada Usaha Tahu Muza Lifah Murni; Yuli Setiowati; Muhammad Ali Hasyim Ashari; Anugrahita Milenia Tri Haksami
Rawa Sains: Jurnal Sains STIPER Amuntai Vol 13 No 2 (2023): Vol 13 No 2 (2022): Edisi Desember 2023
Publisher : LPPM Sekolah Tinggi Ilmu Pertanian Amuntai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36589/rs.v13i2.269

Objektif penelitian ini adalah untuk mengidentifikasikan dampak yang dihasilkan oleh bauran pemasaran 4P pada Usaha Tahu Kecamatan Long Kali Kabupaten Paser (Studi Kasus Pada Home Industri Milik Bapak Tasiful: Penelitian ini memanfaatkan pendekatan kualitatif secara deskriptif. Untuk ukuran sampel, sebanyak 44 partisipan terlibat dalam penelitian ini. Metode penyeleksian sampel dilakukan melalui pendekatan purposive random sampling. Data dikumpulkan melalui wawancara mendalam menggunakan skala Likert dengan empat tingkat respons. Data dianalisis menggunakan metode regresi linier berganda. Hasil penelitian memperlihatkan bahwa variabel Produk, Harga, Tempat, dan Promosi berpengaruh signifikan terhadap Keputusan Pembelian pada Home Industri Tahu milik Bapak Tasiful di Kecamatan Long Kali, Kabupaten Paser secara kolektif. Secara keseluruhan (simultan) hasil penelitian ini mengungkapkan bauran pemasaran 4P memiliki efek yang signifikan terhadap keputusan pembelian, sementara pengaruh secara sendiri (parsial) produk memiliki dampak yang kurang signifikan.

DAMPAK KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN SAYURAN HIDROPONIK Asyari, Muhammad ali Hasim; Risnawati, Risnawati; Jufri, Fikri; Asman, Asman
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 12 No. 3 (2024): August: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v12i3.5570

One of the strategy to increase people's interest in choosing to consume hydroponic vegetables is to provide a sense of satisfaction to consumers. Good product quality, affordable prices, and excellent service can all contribute to customer satisfaction with hydroponic vegetables. The purpose of this study is to investigate the ways in which Paser Hydroponics' customer satisfaction can be significantly impacted by factors such as product quality, price, and service. This sort of exploration is quantitative elucidating investigation and utilizations the Unintentional Testing inspecting procedure. This study used primary data with a lemeshow formula (for an unknown population) sample size of 97 individuals. In this study, multiple linear regression analysis was used as the method of analysis. The study's results show that the coefficient of determination (R2) is 0.623 (62.3%), it shows that there is a relationship between each independent variable. The results of simultaneous regression analysis or F-test show that product quality, price and service significantly influence consumer satisfaction, while partial or T-test shows that the price variable is not significant on consumer satisfaction.

FAKTOR – FAKTOR YANG MEMPENGARUHI PRODUKSI PADI SAWAH LAHAN PASANG SURUT Asman, Asman; Wahyuni, Eka; Asyari, Muhammad Ali Hasim
Fruitset Sains : Jurnal Pertanian Agroteknologi Vol. 12 No. 3 (2024): August: Ilmu Pertanian dan Bidang Terkait
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/fruitset.v12i3.5573

This research highlights the importance of rice plants for humans, especially in the context of the use of agricultural inputs in Rantau Panjang Village, such as seeds, pesticides, fertilizers, labor, as well as natural elements such as climate and geographical location, all of which influence the decline in rice production. The aim of this research is to analyze the influence and effectiveness of labor, fertilizer, seeds, pesticides and other production variables on rice growth in rainfed rice fields. This research uses a quantitative descriptive approach by utilizing production data and the number of production factors used. Data analysis was carried out using the natural logarithm function (Ln) in the Cobb-Douglas model. The analysis results show that the influence of labor on production is 0.286>0.05, the influence of pesticides is 0.201>0.05, while the influence of seeds is 0.000<0.05, and the influence of fertilizer is 0.003<0.05. The average efficiency level of production components is at 0.29 or 0<0.29<1, which indicates that farmers need to increase the utilization of production components by 71%. These findings indicate that labor and pesticides have little influence on rice production, while the use of chemical fertilizers and seeds have a significant influence. In short, rice production is highly influenced by the use of chemical fertilizers and seeds, while labor and pesticides have a lesser impact. Low technological efficiency in rice cultivation in coastal areas results in the use of less pesticides, but requires more labor, fertilizer, seeds and other production inputs. Therefore, it is important to provide training and guidance to farmers regarding better agricultural techniques and the use of relevant technology so that efficiency can be increased. Thus, it is hoped that rice production can increase without increasing production costs significantly.

Adding Value to Banana Farming through Production Quality, Post-Harvest Processing, and Access to Local Markets in Regencies of East Java Donny Ivan Samuel Simatupang; Ni Luh Sri Suryaningsih; Asman Asman; Muhammad Ali Hasim Asyari
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.3019

Banana farming represents an important agricultural activity that contributes to rural economic development and farmers’ livelihoods in Indonesia. However, many smallholder banana farmers continue to face challenges in maximizing economic value due to inconsistent production quality, limited post-harvest processing capabilities, and restricted access to profitable markets. This study aims to analyze the influence of production quality, post-harvest processing, and access to local markets on value creation in banana farming across regencies in East Java. This research employed a quantitative approach involving 100 banana farmers as respondents. Data were collected using a structured questionnaire measured with a five-point Likert scale and analyzed using Statistical Package for the Social Sciences (SPSS) version 25. The data analysis included validity testing, reliability testing, descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results indicate that production quality, post-harvest processing, and access to local markets have positive and significant effects on value creation in banana farming. Production quality has a significant influence, post-harvest processing contributes positively, and access to local markets demonstrates the strongest effect. The coefficient of determination shows that the research model explains 62.7% of the variation in agricultural value creation. These findings indicate that increasing banana farming competitiveness requires an integrated strategy involving quality improvement, processing innovation, and stronger market connectivity. This study provides practical implications for farmers, agricultural institutions, and policymakers in developing sustainable and value-oriented banana agribusiness systems in East Java.

Adding Value to Banana Farming through Production Quality, Post-Harvest Processing, and Access to Local Markets in Regencies of East Java Donny Ivan Samuel Simatupang; Ni Luh Sri Suryaningsih; Asman Asman; Muhammad Ali Hasim Asyari
West Science Interdisciplinary Studies Vol. 4 No. 07 (2026): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v4i07.3019

Banana farming represents an important agricultural activity that contributes to rural economic development and farmers’ livelihoods in Indonesia. However, many smallholder banana farmers continue to face challenges in maximizing economic value due to inconsistent production quality, limited post-harvest processing capabilities, and restricted access to profitable markets. This study aims to analyze the influence of production quality, post-harvest processing, and access to local markets on value creation in banana farming across regencies in East Java. This research employed a quantitative approach involving 100 banana farmers as respondents. Data were collected using a structured questionnaire measured with a five-point Likert scale and analyzed using Statistical Package for the Social Sciences (SPSS) version 25. The data analysis included validity testing, reliability testing, descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results indicate that production quality, post-harvest processing, and access to local markets have positive and significant effects on value creation in banana farming. Production quality has a significant influence, post-harvest processing contributes positively, and access to local markets demonstrates the strongest effect. The coefficient of determination shows that the research model explains 62.7% of the variation in agricultural value creation. These findings indicate that increasing banana farming competitiveness requires an integrated strategy involving quality improvement, processing innovation, and stronger market connectivity. This study provides practical implications for farmers, agricultural institutions, and policymakers in developing sustainable and value-oriented banana agribusiness systems in East Java.

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