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All Journal Jurnal Sastra Indonesia Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia
Eti Setiawati
Universitas Brawijaya, Indonesia
Education Languange, Linguistic, Communication & Media

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Illocutionary Speech Act Strategies in Stand-Up Comedy by Indra Jegel and Russell Peters: A Cross-Cultural Pragmatic Perspective Putri Kholifatun Nafisah; Eti Setiawati
Seloka: Jurnal Pendidikan Bahasa dan Sastra Indonesia April 2026
Publisher : Universitas Negeri Semarang

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Abstract

Stand-up comedy is a monologue-based comedy that relies on the use of language as a means of constructing humor and conveying criticism. The use of language can be influenced by cultural backgrounds, which may potentially result in differences in the types and strategies of illocutionary speech acts employed by comedians. This study aims to describe and compare the types and strategies of illocutionary speech acts used by comedians Indra Jegel and Russell Peters from a cross-cultural pragmatic perspective. This research employs a qualitative approach using a case study method. The research data consists of utterances produced by Indra Jegel and Russell Peters containing illocutionary speech acts, obtained from two YouTube channels, namely Stand Up Kompas TV and the Just for Laughs channel. Data collection was conducted through observation and note-taking techniques. The data analysis technique consists of three main stages: data reduction, data presentation, and conclusion drawing/verification. The results of the study indicate that Indra Jegel tends to employ expressive and representative speech acts with varied strategies, while also utilizing nonverbal elements that reflect the characteristics of a high-context culture. Meanwhile, Russell Peters predominantly uses directives and representative speech acts with direct and literal strategies, reflecting the characteristics of a low-context culture. This study demonstrates that differences in the types and strategies of illocutionary speech acts in the stand-up comedy performances of Indra Jegel and Russell Peters are closely related to the cultural communication patterns of their respective countries, as explained through cultural context theory. This research is expected to contribute to the development of cross-cultural pragmatic studies and help society better understand intercultural communication patterns.
Sexual Objectification of Women in Bath Soap Commercials: A Critical Discourse Analysis of Model Sara Mills Janchwar Syafutra Zuhudie; Eti Setiawati
Jurnal Sastra Indonesia Vol. 15 No. 1 (2026): March
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jsi.v15i1.44701

Abstract

Representations of women in commercial media are often trapped in commodification practices that reduce gender identity to mere visual objects. Soap advertisements serve as one of the spaces that consistently exploit the female body to build product appeal through narrow beauty standards. This study aims to examine in depth the practices of sexual objectification of women in soap advertisements through visual and verbal discourse constructions. The research method employed is a descriptive qualitative approach with a Critical Discourse Analysis framework, using Sara Mills' model. The research data sources consist of three video advertisements, namely GIV White Body Wash, LUX Botanicals Body Wash, and Biore Body Foam, selected based on the intensity of visual body representation and their status as contemporary advertisements in the same product category. Data analysis techniques examined subject-object positions and the reader/viewer's position to determine how the text constructs the role of women. The results indicate that sexual objectification functions not only through sensual physical visual displays but also through persuasive language that positions women's skin as the center of commodification within the logic of capitalism. Women are positioned as passive objects whose beauty is validated by an external gaze. At the same time, the self-empowerment narratives presented tend to be pseudo-empowerment as they remain controlled by market interests. This research provides substantial benefits as a theoretical reference in media and gender studies and offers a critical foundation for the development of media literacy in society. Practically, these findings encourage awareness among advertising industry players and consumers to be more critical of ideologies that normalize the objectification of the female body in the public sphere.
Co-Authors Janchwar Syafutra Zuhudie Putri Kholifatun Nafisah