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All Journal Ars: Jurnal Seni Rupa dan Desain Besaung : Jurnal Seni Desain dan Budaya
Dian Fitriani
Program Studi Desain Komunikasi Visual, Fakultas Ekonomi dan Bisnis, Universitas PGRI Silampari
Arts Humanities Social Sciences

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PERANCANGAN ILUSTRASI DUA DIMENSI KARAKTER DAYANG TOREK DALAM CERITA RAKYAT LUBUKLINGGAU Dian Fitriani; Eti Fitri Nurhandayani; Firdaus Firdaus
Ars: Jurnal Seni Rupa dan Desain Vol 28, No 3 (2025): September-Desember 2025
Publisher : Ars: Jurnal Seni Rupa dan Desain

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v28i3.17659

Abstract

Dayang Torek merupakan tokoh utama dalam beberapa cerita rakyat Lubuklinggau, seperti legenda asal usul Lubuklinggau dan mitos Kerajaan Ulak Lebar. Dalam cerita rakyat tersebut, Dayang Torek dikisahkan sebagai karakter tokoh yang sangat cantik. Perancangan ini bertujuan untuk merancang karakter tokoh Dayang Torek dalam cerita rakyat Lubuklinggau yang sesuai dengan budaya masyarakat Lubuklinggau. Pengumpulan data menggunakan metode kualitatif yang bersumber dari data primer dan data sekunder. Data primer diperoleh melalui wawancara dengan beberapa narasumber. Data sekunder diperoleh dari buku, arsip, dan artikel yang terkait dengan objek penelitian. Metode perancangan menggunakan metode 5 phases of design graphic process dari Robin Landa yang terdiri dari Lima tahapan yaitu, orientation, analysis, concept, design, dan implementation. Perancangan ini menghasilkan ilustrasi dua dimensi karakter Dayang Torek yang mencerminkan identitas Lubuklinggau, sehingga dapat dijadikan acuan desain dalam berbagai media.
Analisis Semiotika Charles Sanders Peirce pada Elemen Visual Poster Film Ganjil Genap Dian Fitriani; Eti Fitri Nurhandayani; Widya Analisa
Besaung : Jurnal Seni Desain dan Budaya Vol. 10 No. 3 (2025): Besaung: Agustus-November
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jsdb.v10i3.5955

Abstract

Film posters serve as a medium of visual communication that functions not only as a promotional tool but also as a cultural text representing social realities and aesthetic values. The urgency of this research is the film poster of Ganjil Genap by Bene Dion Rajagukguk, which features visual elements. This phenomenon shows that film posters can be an important object of study to understand how visual elements construct meaning and communication messages. This study aims to analyze the visual elements in the Ganjil Genap film poster using Peirce’s semiotic approach. The research employs a qualitative method and is conducted through four stages of design review: description, formal analysis, interpretation, and evaluation. In the descriptive stage, all visual elements of the poster are described in detail, including illustration, color, typography, and layout. The formal analysis stage examines how these elements are technically arranged to create visual harmony that attracts audience attention. The interpretation stage applies Peirce’s triadic concept of signs icon, index, and symbol to identify explicit and implicit meanings contained within each visual element. The final evaluation stage synthesizes the overall meanings derived from interpretation and assesses the effectiveness of the poster in conveying its message. The findings indicate that the Ganjil Genap film poster functions not merely as a promotional medium but also as a form of social and emotional communication. Through its carefully designed visual symbols and communicative strategies, the poster becomes a meaningful medium of visual communication capable of engaging audiences on a deeper emotional and cultural level.
Co-Authors Eti Fitri Nurhandayani Firdaus Firdaus Widya Analisa