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All Journal Journal of Business Economics and Management
Fiko Farlis
Universitas Dharma Andalas
Economics, Econometrics & Finance

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Pengaruh Kepuasan Kerja Dan Motivasi Terhadap Komitmen Karyawan Pada PT Glorienta Panca Henna Bintang Setyo Aguindra; Fiko Farlis
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This research is a survey research on students at Dharma Andalas University. This research is entitled "The Influence of Job Satisfaction and Motivation on Employee Commitment at PT Glorienta Panca Henna". The purpose of this research is to determine the influence of job satisfaction and motivation on PT Glorienta Panca Henna. This type of research is quantitative research and the data collection method uses a questionnaire. The population in this study were 57 employees of PT Glorienta Panca Henna. The number of samples taken in this study was 57 respondents. The sampling technique was Saturated Sampling. Based on the results of the research and data analysis using SPSS software version 25, it shows that: (1) Job Satisfaction has a positive and significant effect on employee commitment at PT Glorienta Panca Henna, (2) Motivation has a positive and significant effect on employee commitment at PT Glorienta Panca Henna, (3) Job satisfaction and motivation have a positive and significant effect on employee commitment at PT Glorienta Panca Henna.
Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Loyalitas Pelanggan Pada Hotel Machudum Kota Padang Agil Windya Zakirman; Fiko Farlis
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the effect of the marketing mix on customer loyalty at the Machudum Hotel in Padang City. The marketing mix studied includes seven elements, namely product, price, place, promotion, people, process, and physical evidence (7P). Customer loyalty is key to maintaining business existence, especially amidst the tight competition in the hotel industry in Padang City. This study uses a quantitative approach with a causal descriptive method. The research sample of 286 respondents was determined using the Slovin formula and selected using a purposive sampling technique, namely customers who have stayed at least twice in the past year at the Machudum Hotel. Data were collected through questionnaires and analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS 4.0.9.1 software. The results showed that all elements of the marketing mix have a positive and significant influence on customer loyalty, both partially and simultaneously. This finding emphasizes the importance of an integrated marketing mix strategy oriented towards customer satisfaction to increase customer loyalty in the hotel sector.
Co-Authors Agil Windya Zakirman Bintang Setyo Aguindra