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All Journal Journal of Business Economics and Management
Ezizwita
Universitas Dharma Andalas
Economics, Econometrics & Finance

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Pengaruh Trend FOMO (Fear Of Missing Out ), Konten Marketing Dan Flash Sale Terhadap Minat Beli Pada Tiktok Shop Sale Sundava; Ezizwita
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to determine the Effect of FOMO (Fear Of Missing Out) Trend, Marketing Content and Flash Sale on Purchase Interest in Tiktok Shop. The population in this study were 946 FEB students at Dharma Andalas University, Padang, with sampling using a Raosoft sample size calculator, resulting in a sample of 121 respondents. Data were obtained by distributing questionnaires, then processed and tested using IBM SPSS Statistics 22. From the research conducted, it is known that based on the results of hypothesis testing, 1). FOMO (Fear Of Missing Out) Trend has a significant effect on Purchase Interest, 2). Marketing Content has a significant effect on Purchase Interest, 3). Flash Sale has a significant effect on Purchase Interest, 4) FOMO (Fear Of Missing Out) Trend, Marketing Content and Flash Sale have a significant effect on Purchase Interest. Furthermore, the Purchase Interest variable is influenced by the FOMO (Fear Of Missing Out) Trend, Marketing Content and Flash Sale by 76%, while the remaining 24% is influenced by other variables not included in this study, namely Purchase Decisions, Discounts, Tiktok Affiliates and Live Streaming.
Pengaruh Kualitas Layanan Aplikasi Maxim Terhadap Customer Loyalty Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Kinarya Agung Nograha; Ezizwita
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine and analyze the effect of Maxim App Service Quality on Customer Loyalty, with Customer Satisfaction as an intervening variable. The population of this study was Maxim App consumers, whose exact number is unknown. The sample in this study was 130 Maxim App consumers. This study was conducted using a purposive sampling method, which determines the sample based on suitability to certain characteristics and criteria. The data for this study were obtained from questionnaires distributed directly to respondents. The analysis method used was quantitative, using Smart Pls-4. The results show that Service Quality has a positive and significant effect on Customer Satisfaction; Customer Loyalty has a positive and significant effect on Customer Satisfaction; and Service Quality has a negative but insignificant effect on Customer Loyalty on Purchasing Decisions.
Co-Authors Kinarya Agung Nograha Sale Sundava