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All Journal Fokus: Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang
Imam Asrori
Kapuas University
Education Social Sciences

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ANAISIS PENGARUH SERVICE QUALITY DAN COMPLAIN HANDLING TERHADAP CUSTOMER SATIFICATION PADA NITE AND DAY HOTEL MELAWI: ANAISIS PENGARUH SERVICE QUALITY DAN COMPLAIN HANDLING TERHADAP CUSTOMER SATIFICATION PADA NITE AND DAY HOTEL MELAWI Venny Adhita Octaviani; Imam Asrori
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 22 No 1 (2024): FOKUS
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v22i1.1077

Abstract

Abstract: This research was conducted to analyze the influence of service quality and complaint handling on customer satisfaction with a sample of 91 Melawi Hotel Nite and Day consumers. The research results show that partially service quality has no significant effect on customer satisfaction (sig t count > 0.05). Furthermore, complaint handling has a significant effect on customer satisfaction (sig t < 0.05). The results of the F test showed that service quality and complaint handling together (simultaneously) influenced customer satisfaction at the Nite and Day Hotel Melawi, indicated by the calculated F significance value <0.05
Co-Authors Venny Adhita Octaviani