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All Journal Fokus: Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang
Damiana Damiana
UNIVERSITAS KAPUAS
Education Social Sciences

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PENGARUH E-WOM DAN PROMOSI MEDIA SOSIAL TERHADAP MINAT BELI ULANG PADA SHOPEE PADA MAHASISWA UNIVERSITAS KAPUAS SINTANG Damiana Damiana
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 23 No 1 (2025): FOKUS Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kap
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v23i1.1474

Abstract

This study aims to determine (1) The simultaneous effect of E-WOM and social media promotion on repurchase intention in Shopee, (2) The effect of E-WOM on repurchase intention at Shopee (3) The effect of Social Media Promotion on repurchase intention at Shopee. The sampling technique used in this research is non-probability sampling with purposive sampling technique. The data in this study were obtained by distributing questionnaires in the form of google forms about E-WOM, social media promotion, and repurchase intention which were distributed to 100 respondents. Data analysis techniques used in this study are descriptive analysis, classical assumption test, and multiple linear regression analysis supported by using the program multiple linear regression analysis supported by using the SPSS statistics 25.0. The results of this study indicate that: (1) E-WOM and social media promotions simultaneously affect repurchase intention at Shopee. (2) E-WOM affects repurchase intention at Shopee. (3) Social media promotion affects repurchase intention at Shopee.
ANALISIS EFEKTIFITAS MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI PADA KANTOR POS INDONESIA CABANG SINTANG Damiana Damiana
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 23 No 2 (2025): FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas K
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v23i2.1650

Abstract

This research is motivated by the phenomenon of social media use, particularly Instagram, as a promotional tool and the public's awareness of the services available at the Indonesian Post Office, Sintang Branch. This study aims to determine, describe, and analyze the effectiveness of Instagram as a promotional tool. The scope of this research is social media (Instagram), Instagram social media promotion, and the effectiveness of Instagram. This research is descriptive, using qualitative methods with a phenomenological approach. The subjects were the Instagram admin of the Indonesian Post Office, the content creators of the Indonesian Post Office, and the followers of the Indonesian Post Office's Instagram account. Data collection techniques included interviews, observation, and documentation studies. Data analysis techniques included data reduction, data presentation, and conclusions. The results of this study indicate that the Indonesian Post Office, Sintang Branch, has utilized Instagram as a promotional tool. Instagram is an effective social media platform for promotion due to its widespread use among various groups. However, the use of Instagram as a promotional tool by the Indonesian Post Office, Sintang Branch, has been ineffective. This is due to the lack of a dedicated team responsible for digital marketing. This absence of a dedicated team has prevented the Post Office from implementing promotions optimally. They are unable to maintain consistency in posting and creating content regularly due to the various other tasks that are part of their daily responsibilities. Consistent posting and creating quality content are key to attracting a wider audience. Without a dedicated team, promotional efforts are suboptimal and less able to increase public understanding of the services provided by the Post Office. In addition to using Instagram as a promotional tool, the Sintang branch of the Indonesian Post Office also conducts real-world promotions or field promotions by implementing a proactive and personalized approach to reach potential customers. Based on the research findings, it is recommended that the Sintang branch of the Indonesian Post Office establish a dedicated digital marketing team focused on promotions. With this dedicated team, the Post Office can develop a more structured and consistent promotional strategy. This will facilitate more effective dissemination of information to the public, thereby increasing their understanding of the services available at the Sintang branch.
ANALYSIS OF THE KELING KUMANG DIGITAL APPLICATION SERVICE FOR MEMBERS OF CU KELING KUMANG BRANCH OFFICE, SINTANG CENTRAL OFFICE Damiana Damiana; Marselina Evy; Fella Rosalina
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 24 No 1 (2026): FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas K
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v24i1.1837

Abstract

Abstract: Abstract This research aims to analyze and describe the service of the Keling Kumang Digital (KKD) application for members of the CU Keling Kumang Central Office Branch. The rapid growth of digital users, reaching 1,004 members by 2025, necessitates an evaluation of service quality. The research focuses on three main aspects: application features, ease of access, and member satisfaction. The method used is descriptive qualitative, with data collection through observation, interviews, and documentation. Preliminary findings indicate that while the application provides comprehensive features such as balance checks, transfers, and bill payments, technical issues like network dependency and the absence of QRIS features remain challenges. This study provides recommendations for the IT department to improve system reliability and feature updates to enhance user satisfaction. Keywords: Application Service, Keling Kumang Digital, Member Satisfaction
REVITALISASI PERAN KOPERASI SEBAGAI OFF-TAKER DALAM MEMBANGUN KEMBALI KEPERCAYAAN PETANI TERHADAP BUDIDAYA KAKAO: KASUS KOPERASI BINA TAPANG MANDIRI Damiana Damiana; Marselina Evy
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 24 No 2 (2026): FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas K
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v24i2.2016

Abstract

This study aims to analyze the cocoa procurement unit revitalization strategy implemented by Koperasi Bina Tapang Mandiri in Sintang Regency, in response to the massive shift of farmers' preferences toward palm oil and rubber commodities. A qualitative approach with a case study method was employed to examine the dynamics of strategic decision-making and changes in farmer behavior. Primary data were collected through in-depth interviews with cooperative management and farmers, as well as participant observation, supplemented by documentation studies as secondary data. The results indicate that Koperasi Bina Tapang Mandiri successfully performed its role as an off-taker through three key strategies: supply chain consolidation, quality standardization, and contract-based price stabilization. Despite facing challenges such as farmers' traumatic memories of past price volatility and limited post-harvest facilities, the cooperative managed to rebuild members' trust through governance transparency and an efficient "pick-up" collection system. This research concludes that an integrated partnership model, in which the cooperative acts as a buyer, input provider, and quality supervisor, proves to be an effective local economic driver. It is recommended that the cooperative optimize post-harvest facilities, strengthen its function as a guarantor (avalist) for farmers' capital access, and establish policy synergy with the local government for cocoa plantation rejuvenation programs.
Co-Authors Fella Rosalina Marselina Evy