Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Dan Media
Dinara Maya Julijanti
Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Budaya, Universitas Trunojoyo Madura
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Dari Konsumsi ke Adaptasi: Media Sosial Bagi Pelaku Usaha Warung Madura di Era Digital Nadya Poernamasari; Dinara Maya Julijanti
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 2 (2026): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i2.4653

Abstract

Social media reports and discussions about restrictions on 24-hour Warung Madura operations have prompted varied responses from business owners. This study uses the concepts of new media, User Generated Content (UGC), and media literacy to examine trends in reporting and social media use. The focus is on creative economy entrepreneurs, especially those operating Warung Madura businesses. The research uses a mixed-methods approach. It includes interviews and questionnaires distributed to 80 respondents from Bangkalan, Sampang, Pamekasan, and Sumenep in Madura Island. A key trend is business owners' strong reliance on their devices. This is supported by the finding that 57.50% of these entrepreneurs are from Generation Z. Their media use leans toward audiovisual content, with 66.25% favoring TikTok. Notably, 40% of Warung Madura owners spend over 5 hours daily on social media to gather information. This shows that these entrepreneurs are adapting to current times and technology. Media access helps information move more easily through all their business activities.
Co-Authors Nadya Poernamasari