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All Journal Jurnal Komprehenshif Humanitis (Jurnal Humaniora Sosial dan Bisnis)
Khairunnisa Fitri
Universitas Negeri Medan
Education Social Sciences

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An Analysis of Illocutionary Speech Acts In Instagram Comments on @Skintificid Posts Bella Yanti Marpaung; Fadya Sahira Zulham; Khairunnisa Fitri; Niaarota Buulolo; Rachel Mutiara Lolita Marpaung; Meisuri Meisuri
Komprehensif Vol 4 No 1 (2026)
Publisher : CV Edu Tech Jaya

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Abstract

This study aims to analyze the various types of illocutionary speech acts present in comments on the Instagram account @skintificid, focusing on identifying which type is most frequently employed by users in reaction to promotional content. A qualitative descriptive method is utilized, aided by basic quantitative analysis to determine the occurrence and percentage of each illocutionary act. Data were gathered from five posts made on Instagram on March 10, 12, 14, 16, and 17, 2026, including 50 selected comments. The analysis follows Searle’s (1979) framework for categorizing illocutionary acts, which includes assertives, directives, commissives, expressives, and declaratives. The results indicate that all five categories of illocutionary acts are present, with assertive acts being the most prevalent at 44%, followed by commissives at 26% and expressives at 24%. In contrast, directives account for 4% and declaratives for 2%, appearing less often. These results imply that users on Instagram primarily engage in evaluative, emotional, and intention-driven communication when interacting with promotional content. Additionally, the illocutionary acts signify the interactions between customers and brands, with assertives serving as electronic word-of-mouth (e-WOM), expressives demonstrating emotional involvement, and commissives reflecting an intention to purchase. Overall, this research highlights the significant impact that comment sections on Instagram have in shaping brand image and influencing prospective consumers within the realm of digital marketing.
CRITICAL LITERACY ANALYSIS OF POWER REPRESENTATION IN FOLKATIVE’S INSTAGRAM HEADLINES AND CAPTIONS Fadya Sahira Zulham; Khairunnisa Fitri; Rita Hartati
HUMANITIS: Jurnal Homaniora, Sosial dan Bisnis Vol. 4 No. 4 (2026): Humanitis (Jurnal Humaniora, Sosial dan Bisnis)
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.23362765

Abstract

Social media platforms such as Instagram have transformed the way information is consumed, blending news, culture, entertainment, and personal content within multimodal environments. This study examines how power is represented in social media texts using Janks’ Critical Literacy Framework, particularly its power dimension. The study focuses on Folkative (@folkative), an Indonesian Instagram account covering creative culture, lifestyle, and social issues. Using a qualitative descriptive approach, the study analyzed the headlines and captions of the ten most-liked posts published in August 2026, selected from 113 posts. The analysis was operationalized through three categories: emphasis, positioning, and representation. The findings showed that power was represented through the foregrounding of particular people, events, experiences, and issues, the positioning of readers toward particular perspectives, and the representation of people and issues in specific ways. Headlines primarily established the focus of each post, while captions either provided additional contextual information or reinforced the topic through emotional expressions. The findings demonstrate how examining power in social media texts can contribute to critical literacy by encouraging readers to recognize how textual choices make particular perspectives more visible and shape the interpretation of social media content.
Co-Authors Bella Yanti Marpaung Fadya Sahira Zulham Fadya Sahira Zulham Meisuri, Sri Apulina br Ginting and Niaarota Buulolo Rachel Mutiara Lolita Marpaung Rita Hartati