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All Journal Jurnal Ilmiah Multimedia & Komunikasi Visioner : Jurnal Komunikasi, Bisnis dan Konten Kreatif
Teguh Setiawan
Institut Media Digital Emtek
Arts Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Micro-Drama sebagai Fenomena Platform Digital: Studi Literatur tentang Transformasi Pola Konsumsi Konten Video Pendek Teguh Setiawan; Nur Aeni
VISIONER : Jurnal Komunikasi, Bisnis dan Konten Kreatif Vol. 13 No. 1 (2026): Visioner : Jurnal Komunikasi, Bisnis dan Konten Kreatif
Publisher : Institut Media Digital Emtek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65873/nm0r4m91

Abstract

Micro-drama merupakan format konten video pendek berbasis narasi yang berkembang pesat seiring meningkatnya penggunaan platform digital dan perubahan perilaku konsumsi media masyarakat. Fenomena ini menunjukkan adanya transformasi dari pola menonton konvensional menuju konsumsi konten yang serba cepat, ringkas, dan mudah diakses melalui perangkat mobile. Penelitian ini bertujuan untuk mengkaji micro-drama sebagai fenomena komunikasi digital serta menganalisis bagaimana format tersebut memengaruhi pola konsumsi audiens. Metode yang digunakan adalah studi literatur dengan menelaah berbagai artikel ilmiah, buku, dan laporan penelitian terkait video pendek, budaya digital, serta perilaku audiens. Proses analisis dilakukan melalui pengelompokan tema untuk mengidentifikasi karakteristik micro-drama, faktor pendorong popularitasnya, serta implikasinya terhadap industri media. Hasil kajian menunjukkan bahwa micro-drama hadir sebagai respons terhadap ekonomi perhatian (attention economy), didukung oleh algoritma platform yang mendorong personalisasi konten dan praktik binge-watching dalam durasi singkat. Selain itu, format ini juga memperluas peluang bagi kreator sekaligus meningkatkan kompetisi dalam produksi konten. Kesimpulannya, micro-drama tidak hanya merepresentasikan inovasi format hiburan digital, tetapi juga menandai pergeseran fundamental dalam cara audiens mengonsumsi dan berinteraksi dengan konten audiovisual di era platformisasi. 
A Qualitative Study of Camera Techniques and Visual Quality in Broadcasts of Pegadaian Liga 2 Football Teguh Setiawan; Fayyadh Fauzan; Sheva Ronaldo; Restu Putria Nabila
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 11 No. 1, June 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v11.i1.617

Abstract

Sports broadcasting production, particularly in Pegadaian Liga 2, still faces various challenges in maintaining visual quality. These challenges are caused by limitations in production equipment, changing field conditions, and less-than-optimal coordination among the production crew. This study aims to identify camera shooting techniques and the factors influencing visual quality in Pegadaian Liga 2 broadcast production. The research employed a descriptive qualitative approach using data collection techniques through in-depth interviews, observation, and documentation involving four broadcasting practitioners experienced in multi-camera sports broadcasting production. The data were analyzed using thematic analysis techniques through the processes of data reduction, categorization, interpretation, and conclusion drawing. The results show that visual quality is influenced by the cameraman’s ability to capture important moments, mastery of blocking camera techniques and shot composition, as well as teamwork and real-time communication among the crew. In addition, factors such as lighting, weather conditions, and equipment limitations also affect broadcast quality. The use of modern broadcasting technologies, such as super slow-motion and remote production, can help improve broadcast quality, although these technologies have not been implemented evenly. This study concludes that improving the broadcast quality of Pegadaian Liga 2 requires support through equipment upgrades, enhancement of crew competencies, and more optimal utilization of broadcasting technology.
Co-Authors Fayyadh Fauzan Nur Aeni Restu Putria Nabila Sheva Ronaldo