Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jejak digital: Jurnal Ilmiah Multidisiplin
Dimas Umbroro
Universitas Bina Darma
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Produksi Konten Video Promosi Kreatif Pada Podcast Osari Asroel Ramadhan; Dimas Umbroro
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/nhdctz64

Abstract

The rapid advancement of information technology has shifted the paradigm of media consumption from conventional platforms to dynamic audiovisual-based digital media. This study aims to analyze and describe in depth the production process of creative promotional video content for the Osari Podcast within the University of Bina Darma environment. The methodology employed is descriptive qualitative with an Action Research approach through an Independent Project practice. Data were collected through participatory observation, field documentation, and practical implementation during the production stages. The results indicate that the effectiveness of promotional content significantly depends on the harmonious integration between a structured pre-production stage, technical mastery during the production stage, and editing innovation in the post-production stage. The application of visual elements such as motion graphics, precise cinematography techniques, and "hook-based" storytelling proved effective in significantly increasing brand awareness and audience engagement for the Osari Podcast on social media platforms like YouTube and Instagram. This study concludes that a well-executed creative video production serves as a crucial visual communication tool for institutional branding in the digital era.
Co-Authors Asroel Ramadhan