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All Journal International Journal of Economics, Accounting, and Management
Yolanda Soedibyo
Universitas Pelita Harapan
Economics, Econometrics & Finance

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The Influence Of Halal Awareness, E-Wom, And Trust On Repurchase Intention Of Wardah Consumers In Bojonegoro Ayu Tri Karfina; Yolanda Soedibyo
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1098

Abstract

Indonesia as a country with a majority Muslim population, has strict regulations regarding halal products. When buyers are satisfied with the products they have purchased, they will make repeat purchases. There are several factors that influence repeat purchases, including halal awareness, high e-WOM intensity, e-WOM opinion valence, and e-WOM credibility. This study aims to determine whether these factors influence repurchase intentions for Wardah products in Bojonegoro with trust as an intervening variable. This study uses a quantitative method based on statistical information with a survey as the main method of data collection. The population of this study was Wardah consumers in Bojonegoro, with a sample size of 150 people determined based on the side probability technique. The data analysis method uses SPSS ver. 25 using a regression equation. The results of the study indicate that Halal Awareness has a significant effect on Trust, High Intensity e-WOM on Trust, Valance of Opinion e-WOM has a significant effect on Trust, Credibility e-WOM has a significant effect on Trust, Trust has a significant effect on Repurchase Intention
Customer Loyalty to Scarlett: The Role of Quality, Trust, Discount, Price and Brand Image Sherly Tandy; Yolanda Soedibyo
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1109

Abstract

This study aims to determine the effect of quality, trust, discount, price and brand image on customer loyalty through customer satisfaction on Scarlett product consumers. The data used are responses from questionnaires that have been distributed via googleform with sample data of 180 responses. In this study, data processing was carried out using SPSS using the regression equation. Meanwhile, the research scale used is measurement with the Likert Scale, which is the simplest method of measuring attitudes using a scale distribution to see the development or change in attitudes of respondents. The test results obtained in this study are that the variables trust, discount and price have an effect on customer satisfaction, while the variables quality and brand image do not have a direct effect on customer satisfaction. Then the influence of the variables quality, trust, discount and customer satisfaction has an effect on customer loyalty, while the variables price and brand image have no direct effect on customer loyalty. The results of this study indicate that to achieve customer loyalty, Scarlett can start by increasing trust. Because Scarlett consumers consider trust to have an effect on customer satisfaction and customer loyalty.
Analysis of the Influence of Perceived Ease of Use, Service Content Quality, Customer Service Quality on Continuance Intention Through Customers Satisfaction in Users My Telkomsel in Manado Yolanda Soedibyo; Gerald Stevanus Sumual Sompie
International Journal of Economics Accounting and Management Vol. 1 No. 6 (2025): IJEAM - March 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i6.1124

Abstract

MyTelkomsel application is a self-service formed by Telkomsel as an application that can help users manage accounts and access customer services via smartphones. MyTelkomsel is an application that provides information on users in a provider.  This study aims to determine the effect of Perceived Ease of Use, Service Content Quality, Customer Service Quality on Continuance Intention through Customer Satisfaction. The expected benefits of this research are that it can contribute to the development of science specifically on factors that can affect Continuance Intention based on the influence variables of Perceived Ease of Use, Service Content Quality, Customer Service Quality, and Customer Satisfaction.  This research is a causal research that uses a quantitative approach and uses AMOS 24.0 software as data processing to process primary data from 125 MyTelkomsel application users in Manado who have been collected using the Snowball Sampling technique. The characteristics of the respondents in this study are male and female, aged 18-60 years, domiciled in Manado, downloaded MyTelkomsel application independently, used MyTelkomsel application at least once in 12 months, actively using MyTelkomsel application until now, and have contacted Vero in MyTelkomsel application.  The results of this study are that all variables in the study have a positive and significant effect on Continuance Intention, namely, Perceived Ease of Use, Service Content Quality, Customer Service Quality.
Co-Authors Ayu Tri Karfina Gerald Stevanus Sumual Sompie Sherly Tandy