Garuda - Garba Rujukan Digital

Bandung Rangki Traditional House Storytelling in Cultural Heritage Tourism of Pedawa Village Made Sera Septiani; Ni Wayan Gita Sadhana Savitri
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21156

Introduction: Pedawa Tourism Village in Buleleng Regency is a Bali Aga village that preserves a rich cultural heritage. One of its most significant cultural assets is the Bandung Rangki Traditional House, which embodies architectural, spiritual, social, and philosophical values of the Bali Aga community and has the potential to be developed as a cultural heritage tourism attraction. Methods: This study employed a qualitative research approach. Data were collected through direct observation, in-depth interviews with traditional house owners, and literature review. Data analysis was conducted using qualitative techniques, including data reduction, data presentation, and conclusion drawing. Results: The findings reveal that the Bandung Rangki Traditional House represents strong local wisdom reflected in its architectural form, spatial layout based on the hulu–teben concept, and multifunctional interior integrating residential, domestic, and sacred functions. Storytelling analysis using the 5W+1H approach highlights narratives related to historical origins, social structure, cultural traditions, and moral, religious, educational, and ethical values. These narratives enhance visitors’ understanding of the house as a living cultural heritage. Conclusion: The study concludes that storytelling plays a crucial role in strengthening the cultural meaning of the Bandung Rangki Traditional House and enhancing its attractiveness as a sustainable cultural heritage tourism asset. Integrating storytelling into heritage interpretation supports the development of Pedawa Tourism Village as a culturally based and sustainable tourism destination.

Cultural Heritage Tourism Development at Goa Gajah, Bedulu Village, Gianyar Regency Ni Wayan Gita Sadhana Savitri; Made Sera Septiani
Tourism and Hospitality Insights Vol. 2 No. 1 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.21157

Introduction: Indonesia possesses rich cultural diversity that serves as a key asset in the development of cultural heritage tourism, particularly in Bali Province, where cultural tourism is the core of tourism development. Goa Gajah, located in Bedulu Village, Gianyar Regency, is a cultural heritage site that functions as a living monument as well as a tourist attraction. This study aims to examine the cultural heritage potential of Goa Gajah and analyze its development as a cultural heritage tourism attraction. Methods: This research employed a qualitative approach. Data were collected through direct observation, in-depth interviews, and literature review. Informants were selected using purposive sampling, involving members of the local tourism awareness group (Kelompok Sadar Wisata). Data were analyzed using qualitative data analysis techniques. Results: The findings indicate that Goa Gajah possesses high historical, religious, archaeological, and spiritual values, reflected in the presence of meditation caves, Hindu–Buddhist statues, reliefs, ancient bathing pools, and religious functions that remain active to this day. The development of Goa Gajah tourism is carried out through an integrative approach involving collaboration between the local government, the Cultural Heritage Preservation Authority, and the local community, with a strong emphasis on conservation principles. Conclusion: The development of Goa Gajah as a cultural heritage tourism attraction has significant potential to support sustainable tourism, strengthen local cultural identity, and provide social and economic benefits for the local community while maintaining the preservation of cultural heritage assets.

Urban Tourism Destination Development: Its Contribution to the Tourism Economy and Hospitality Industry in Malang City Ni Wayan Gita Sadhana Savitri; Ni Kadek Sri Mirayani; I Gusti Ngurah Oka Widjaya; Ni Putu Ariningsih; Made Sera Septiani
Tourism and Hospitality Insights Vol. 2 No. 2 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.22177

Introduction: The development of urban tourism has become an important strategy to enhance destination competitiveness and strengthen the contribution of tourism to regional economic growth. Malang City, as one of the tourism destinations in East Java, has urban tourism characteristics that are supported by historical heritage, cultural resources, culinary attractions, educational activities, creative economy, and hospitality services. This study aims to analyze the development of urban tourism destinations in Malang City and examine their contribution to tourism economic development and the hospitality industry. Methods: This research employed a qualitative approach using observation and literature review as data collection techniques. The collected data were analyzed through qualitative data analysis procedures, including data reduction, data presentation, and interpretation to identify patterns related to urban tourism development. Results: The findings indicate that Malang City has significant potential as an urban tourism destination through its diverse cultural heritage, historical attractions, creative community-based tourism, culinary experiences, and urban activities. Accessibility, amenities, and accommodation facilities also support tourism development through adequate infrastructure, public facilities, and the growth of the hospitality sector. Furthermore, tourism institutions and the positive image of Malang City as an educational and cultural city contribute to strengthening destination competitiveness. The development of urban tourism in Malang City generates economic benefits through increased tourist expenditure, business opportunities, employment creation, and the strengthening of the hospitality sector, particularly the hotel industry. Conclusion: The findings indicate that Malang City possesses strong potential as an urban tourism destination by leveraging its historical heritage, cultural assets, culinary attractions, community creativity, and well-developed urban facilities. The integration of the 6A tourism components; attractions, activities, accessibility, amenities, accommodation, and ancillary services, enhances destination competitiveness, supports visitor satisfaction, and strengthens the tourism economy and hospitality industry. These findings suggest that integrated urban tourism development is a strategic approach to promoting sustainable tourism growth and regional economic development in Malang City.

Analysis of Organizational Communication Strategies in Tourism Development: A Case Study of the Indonesia Tourism Development Corporation (ITDC) Made Sera Septiani; Ni Putu Yumita Arie Puteri; Ni Wayan Gita Sadhana Savitri; Ni Luh Kadek Laksmi Wulandani
Tourism and Hospitality Insights Vol. 2 No. 2 (2026)
Publisher : Pubfine Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64408/thi.2026.22179

Introduction: The Indonesia Tourism Development Corporation (ITDC) is a state-owned enterprise (SOE) that plays a strategic role in the development and management of integrated tourism destinations in Indonesia. The successful development of tourism areas, such as The Nusa Dua, The Mandalika, and The Golo Mori, is determined not only by physical infrastructure development but also by effective communication strategies that foster synergy between the organization and its various stakeholders. Therefore, analyzing ITDC's communication strategies is essential to understanding how organizational communication supports sustainable tourism development. Methods: This research employed a qualitative descriptive approach. Data were collected through observations, in-depth interviews with the Vice President of Marketing and Relations of the Nusa Dua ITDC, documentation, and a literature review. Data were analyzed using the stages of data reduction, data display, and conclusion drawing through a descriptive analysis approach. Results: The findings reveal that ITDC implements an integrated organizational communication strategy through both internal and external communication to support sustainable tourism destination development. Internal communication is strengthened through open and transparent information sharing, multiple communication channels, and employee communication skills development, enhancing coordination and collaboration across the organization. External communication focuses on building long-term relationships with government agencies, local communities, investors, business partners, the media, and tourists through direct engagement, digital media, and corporate branding. Furthermore, ITDC utilizes integrated information systems and digital platforms, including ERP, HRIS, e-Office, its corporate website, and social media, to improve communication efficiency, stakeholder engagement, corporate transparency, and destination promotion. Conclusion: ITDC's integrated organizational communication strategy, supported by digital technology and stakeholder-oriented communication, plays a significant role in strengthening organizational effectiveness and fostering collaboration in tourism destination development. These strategies contribute to enhancing the competitiveness and sustainability of Indonesia's integrated tourism destinations.

Title

Found 4 Documents
Search

Abstract

Abstract

Abstract

Abstract

Title Search

Found 4 Documents Search

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search