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All Journal WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Azhar
Universitas Islam Negeri Sumatera Utara Medan, Medan, Indonesia

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The Rhetoric of The Instagram Account @Gusmiftah's Dakwah in Broadcasting Religious Moderation Indah Ardianti; Azhar
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 8 No. 2 (2025): Oktober
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v8i02.3490

Abstract

This study aims to analyze the preaching rhetoric used by the Instagram account @gusmiftah in spreading the values ​​of religious moderation. Using a descriptive qualitative approach and content analysis, this study examines three video uploads of Gus Miftah's preaching and audience responses. The results show that Gus Miftah effectively applies three elements of Aristotle's rhetoric: ethos (credibility as a cleric), pathos (emotional power through persuasive language), and logos (logical argumentation supported by Quranic verses) to convey messages of religious moderation such as tolerance, unity, and anti-extremism. Despite some criticism, the majority of audience responses are positive, demonstrating the effectiveness of his digital preaching strategy. This study concludes that Aristotle's rhetoric is still relevant in the context of digital preaching and can serve as a model for preachers in spreading moderate Islam on social media.
Co-Authors Indah Ardianti