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All Journal WASILATUNA: JURNAL KOMUNIKASI DAN PENYIARAN ISLAM
Yunita Sari
Universitas Prof. Dr. Moestopo (Beragama), Jakarta, Indonesia

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Analysis of Critical Discourse on Gender Equality on Instagram Content @Konde.co Sutriyanti; Lintang Cahya Dewinta Afdellyn; Qismullah Nur Sitepu; Yunita Sari
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.4369

Abstract

This study examines the representation of gender equality in digital media by analyzing Instagram content published by the alternative media account @konde.co. The research addresses the persistent issue of gender inequality in domestic and social relations, particularly how women are positioned and narrated within digital discourse. The objective of this study is to explore how women are represented as subjects, objects, and readers in gender-related content and how such representations shape public understanding of gender justice. Employing a qualitative research design, this study uses Critical Discourse Analysis based on Sara Mills' framework, focusing on subject–object positioning and reader positioning within selected Instagram posts. Data were collected through documentation of visual and textual content, observation, and supporting interviews with followers of the account. The findings reveal that women are predominantly represented as subjects experiencing structural injustice, emotional exploitation, and double workload within marriage, while patriarchal norms and male immaturity are positioned as objects of critique. Furthermore, the content strategically positions readers to empathize with women's experiences and critically reflect on unequal gender relations. This study demonstrates that Instagram functions as a counter-discursive space that promotes gender awareness and social justice, contributing to the development of gender-sensitive communication practices in the context of Islamic communication and digital da'wah.
Semiotics of Organizational Culture:: Islamic Perspectives on Telkom Indonesia’s Instagram Reels Strategy Fuad Adi Putra; Dina Hadi Lana; Yunita Sari
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 9 No. 1 (2026): April | Special Edition
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Universitas Islam Internasional Darullughah Wadda'wah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v9i1.4400

Abstract

The normalization of organizational ethics through short-form digital content has become a strategic issue in contemporary institutional communication, particularly as social media increasingly functions as a space for moral regulation and value transmission. This study examines the representation of organizational culture values in Instagram Reels content published by the @livingintelkom account, focusing on the “Do’s & Don’ts Telkomers Edition.” The research aims to analyze how visual and verbal signs construct meanings related to ethics, discipline, responsibility, and professionalism, and how these meanings operate within the framework of Islamic communication and digital da’wah. Using a qualitative descriptive-interpretative approach, this study employs Roland Barthes’ semiotic analysis to explore denotative, connotative, and ideological meanings embedded in the content. The findings indicate that Instagram Reels function not merely as informational or promotional media, but as symbolic instruments for internalizing organizational culture and shaping ethical work behavior. The values represented, such as integrity, discipline, accountability, and professionalism, are closely aligned with the principles of Islamic communication, particularly da’wah bil ḥāl, where moral messages are conveyed through exemplary practice rather than verbal instruction. Theoretically, this study contributes by integrating semiotics, organizational culture, and Islamic communication studies. Practically, it offers insights for organizations in designing value-based digital communication strategies that reinforce ethical behavior in the digital era.
Co-Authors Dina Hadi Lana Fuad Adi Putra Lintang Cahya Dewinta Afdellyn Qismullah Nur Sitepu Sutriyanti