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All Journal Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan
Nurul Sakinah
Manajemen, Universitas Pendidikan Mandalika, Mataram, Indonesia.
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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The Effect of Store Atmosphere Shopping Lifestyle and Fashion Involvement on The Purchase Decision of Uniqlo Products in Mataram Nurul Sakinah; Menik Aryani; Lu`luin Najwa
Jurnal Visionary : Penelitian dan Pengembangan dibidang Administrasi Pendidikan Vol. 13 No. 1 (2025): April
Publisher : Prodi Administrasi Pendidikan, Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/vis.v13i1.17003

Abstract

This study aims to determine the effect of Store Atmosphere, Shopping Lifestyle, and Fashion Involvement on Purchase Decisions for Uniqlo Products in Mataram City. This study uses a quantitative approach with a sample size of 96 respondents. Data collection was carried out through a questionnaire using a Likert scale as a measuring tool, and data analysis using multiple regression with the help of SPSS version 30. The results of this study found that: 1 Store Atmosphere (X1), has a partial effect on purchasing decisions for Uniqlo products in Mataram City. 2 Shopping Lifestyle has a partial effect on purchasing decisions for Uniqlo products in Mataram City. Fashion Involvement has a partial effect on purchasing decisions for Uniqlo products in Mataram City. Store Atmosphere, Shopping Lifestyle, and Fashion Involvement have a simultaneous (together) effect on purchasing decisions for Uniqlo products in Mataram City.Keywords: Store Atmopshere, Shopping Lifestyle, Fashion Involvement, Purchase Decision.
Co-Authors Lu`luin Najwa Menik Aryani