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All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Paradoks : Jurnal Ilmu Ekonomi
Muhammad Yasin Majojo
Universitas Nuku
Economics, Econometrics & Finance Social Sciences

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Dampak Hybrid Working Model terhadap Employee Well-Being pada Aparatur Sipil Negara Titiek Arafiani Ruray; Muhammad Yasin Majojo; Idris Sudin
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.1989

Abstract

Model kerja hybrid menjadi isu penting bagi organisasi publik dalam menyeimbangkan produktivitas dan kesejahteraan pegawai. Penelitian ini menganalisis bagaimana fleksibilitas waktu kerja dan ketersediaan teknologi sebagai dimensi utama hybrid working model memengaruhi kesejahteraan aparatur sipil negara, dengan produktivitas kerja sebagai variabel mediasi. Penelitian menggunakan desain kuantitatif eksplanatori dengan survei terhadap 150 aparatur sipil negara yang bekerja dalam sistem hybrid di pemerintah daerah. Analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui evaluasi model pengukuran dan struktural. Hasil penelitian menunjukkan bahwa fleksibilitas waktu kerja dan ketersediaan teknologi berpengaruh positif dan signifikan terhadap kesejahteraan pegawai, baik secara langsung maupun tidak langsung melalui produktivitas kerja. Produktivitas kerja juga berpengaruh positif dan signifikan terhadap kesejahteraan pegawai, sehingga mediasi yang terjadi bersifat parsial. Secara teoretis, temuan ini memperluas kerangka Job Demands–Resources dengan menempatkan fleksibilitas kerja, dukungan teknologi, dan produktivitas sebagai sumber daya kunci yang menopang kesejahteraan pegawai sektor publik. Secara praktis, penelitian ini menegaskan pentingnya desain kebijakan kerja hybrid yang jelas, dukungan infrastruktur digital yang memadai, serta pengelolaan kinerja yang mendorong produktivitas tanpa mengabaikan kesejahteraan pegawai.
THE EFFECT OF PROMOTION STRATEGY AND INFORMATION QUALITY THROUGH INTERACTIVE SOCIAL MEDIA IN INCREASING NEW STUDENT INTEREST AT NUKU TIDORE UNIVERSITY Dewi M. Khamary; Rosdiana; Muhammad Yasin Majojo
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 5 (2026): October
Publisher : CV. Radja Publika

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Abstract

This study aims to analyze the influence of Promotion Strategy and Information Quality on New Student Interest through Interactive Social Media at Nuku Tidore University. The novelty of this research lies in the placement of Interactive Social Media as a mediating variable in the relationship between Promotion Strategy and Information Quality with New Student Interest in the context of Nuku University. The research used a quantitative approach with 70 Nuku University students from the class of 2025 as respondents. Data were collected through questionnaires and analyzed using multiple linear regression and the Sobel Test. The results showed that Promotion Strategy had no significant effect on New Student Interest and also had no significant effect on Interactive Social Media. Information Quality has a positive and significant effect on New Student Interest and Interactive Social Media. Interactive Social Media has a positive and significant effect on New Student Interest. Mediation testing shows that Interactive Social Media does not mediate the relationship between Promotion Strategy and New Student Interest, while Interactive Social Media partially mediates the relationship between Information Quality and New Student Interest. This study is limited to students in the class of 2025 at Nuku University, so generalizations to other universities need to be done carefully. The implication is that managing information that is up-to-date, consistent, easy to understand, and supported by social media interactions is a relevant aspect in new student admissions communications.
Co-Authors Dewi M. Khamary Idris Sudin Rosdiana Titiek Arafiani Ruray