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EDUKASI DIGITAL MARKETING SEBAGAI UPAYA PEMBERDAYAAN DAN PENINGKATAN DAYA SAING UMKM BINAAN DOMPET DHUAFA WASPADA MEDAN Rizal Agus; Chaira Salsabilla; Siti Anggi Annisa; Assyifa Karima; Ocha Amelia; Tamara Rossa Linda; Sundari; Fatimah Azzahra; Tisa Marliah Amin Pulungan
Jurnal Edukasi Pengabdian Masyarakat Vol 5 No 2 (2026): APRIL 2026
Publisher : FIP UNIRA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/eduabdimas.v5i2.9075

Abstract

Limited digital literacy and low understanding of digital marketing remain major obstacles for MSMEs in improving their business competitiveness. These issues were also found in MSMEs under the guidance of Dompet Dhuafa Waspada Medan, which have been relying on conventional marketing methods. This Community Service (PKM) activity aims to provide digital marketing education as an effort to empower MSMEs to be able to utilize digital media in marketing their products. The methods used in this activity included preliminary interviews with Dompet Dhuafa Waspada Medan, delivery of material through seminars, question and answer sessions, and evaluation of participants' understanding using pre-tests and post-tests. The results of the activity showed an increase in participants' understanding of the basic concepts of digital marketing, as indicated by the post-test results, which were better than the pre-test results. Participants also showed enthusiasm and active involvement throughout the activity. Thus, this digital marketing education activity is considered effective in increasing the knowledge and readiness of Dompet Dhuafa Waspada Medan's SMEs to adopt digital marketing as a business development strategy.
PENGARUH PERSEPSI MASLAHAH, KEAMANAN TRANSAKSI DAN GAYA HIDUP TERHADAP KEPUTUSAN PENGGUNAAN DOMPET DIGITAL GOPAY(STUDI PADA MAHASISWA MUSLIM JURUSAN AKUNTANSI POLITEKNIK NEGERI MEDAN) Chaira Salsabilla; Supaino Supaino; Ermyna Seri; Zulhendry Zulhendry; Anriza Witi Nasution
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i5.7110

Abstract

Abstract: This study aims to examine the effects of perceived maslahah, transaction security, and lifestyle on the decision to use GoPay among Muslim students of the Accounting Department at Politeknik Negeri Medan. This study examines three independent variables, namely perceived maslahah, transaction security, and lifestyle, with the decision to use GoPay service as the dependent variable. The study involved a sample of 96 respondents, consisting of Muslim students from the Accounting Department at Politeknik Negeri Medan who use GoPay. Primary data were collected through questionnaires, while secondary data were obtained from company publications. The questionnaire data were measured using a Likert scale and tested through validity and reliability tests. The prerequisite tests included normality, heteroscedasticity, multicollinearity, and autocorrelation tests. Data analysis to test the hypotheses was conducted using multiple linear regression analysis, simultaneous testing (F-test), partial testing (t-test), and the coefficient of determination at a significance level of 5% (α = 0.05), and the data were processed using SPSS version 25 software. The t-test results indicate that maslahah perception does not have a significant effect on the decision to use GoPay, with a significance level of 0.153. Meanwhile, transaction security has a significant effect on the decision to use GoPay, with a significance level of 0.000, and lifestyle also has a significant effect on the decision to use GoPay, with a significance level of 0.000. Simultaneously, maslahah perception, transaction security, and lifestyle have a significant effect on the decision to use GoPay among Muslim students of the Accounting Department at Politeknik Negeri Medan, with a significance level of 0.000.  Keywords: Maslahah Perception; Transaction Security; Lifestyle; Usage Decision.   Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh persepsi maslahah, keamanan transaksi dan gaya hidup terhadap keputusan penggunaan GoPay pada mahasiswa Muslim Jurusan Akuntansi Politeknik Negeri Medan. Dalam penelitian ini terdapat variabel bebas atau independen yaitu persepsi maslahah, keamanan transaksi dan gaya hidup serta variabel terikat atau dependen yaitu keputusan penggunaan. Sampel yang digunakan dalam penelitian ini sebanyak 96 responden yaitu mahasiswa Muslim Jurusan Akuntansi Politeknik Negeri Medan dan pengguna GoPay dengan menggunakan kuisioner sebagai data primer dan data sekunder yang berasal dari publikasi perusahaan. Teknik pengumpulan data kuisioner dinilai menggunakan skala likert, uji validitas dan uji reliabilitas. Uji prasyarat meliputi uji normalitas, uji heteroskedastisitas dan uji multikolinearitas. Teknik analisis data untuk menjawab hipotesis menggunakan analisis regresi linear berganda, uji simultan (F), uji parsial (uji t) dan uji determinasi dengan tingkat signifikan sebesar 5% (α = 0,05) yang diolah menggunakan software SPSS 25. Hasil uji t menunjukkan bahwa variabel persepsi maslahah tidak berpengaruh signifikan terhadap keputusan penggunaan GoPay dengan tingkat signifikansi 0,153, variabel keamanan transaksi beprngaruh signifikan terhadap keputusan penggunaan GoPay dengan tingkat signifikan 0,000 dan variabel gaya hidup berpengaruh signifikan terhadap keputusan penggunaan dengan tingkat signifikansi 0,000. Secara simultan, variabel persepsi maslahah, keamanan transaksi dan gaya hidup berpengaruh terhadap keputusan penggunaan GoPay pada mahasiswa Muslim Jurusan Akuntansi Politeknik Negeri Medan dengan tingkat signifikansi sebesar 0,000. Kata kunci: Persepsi Maslahah; Keamanan Transaksi; Gaya Hidup dan Keputusan Penggunaan