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All Journal DIMASEJATI:Jurnal Pengabdian Kepada Masyarakat Synergy: Journal of Business, Finance and Management
Destiana Kumala
STEBIS Bina Mandiri, Indonesia

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Edukasi dan Pencegahan Kekerasan terhadap Anak Berbasis Partisipasi Komunitas di Kecamatan Cibinong Destiana Kumala; Guruh Herman Wasan; Molbi Febrio Harsanto; Rizky Arisandi; Awan Darmawan
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025)
Publisher : Universitas Islam Negeri Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.v7i2.23669

Abstract

Violence against children in Cibinong District is a critical issue demanding interventions beyond formal legal approaches. This community service aims to establish a sustainable child protection system using Participatory Action Research (PAR). The intervention targeted two primary ecological layers based on Bronfenbrenner’s theory: the family microsystem through Majelis Taklim Khairunnisa and the school mesosystem through SDIT Al Madinah. Through the cycle of mapping, planning, action, and reflection, this program sought to deconstruct social norms legitimizing violence. The results demonstrate three significant achievements: (1) A transformation in parenting styles from authoritarian to positive discipline, alongside the removal of the "disgrace" stigma hindering case reporting; (2) Increased student self-efficacy to speak up against bullying and sexual threats; and (3) The establishment of the Local Child Protection Forum (F-PAL) as a sustainable early warning system institutionalizing community participation. It is concluded that the synergy between family resilience and an inclusive school climate, strengthened by local institutions, is key to effective violence prevention. This model is recommended for replication as an adaptive, community-based child protection policy.
Analysis of Religious Advertisement Unilever Indonesia on Ramadan Edition 1446 H: an Islamic Advertising Perspective Viska Yundira; Destiana Kumala
Synergy: Journal of Business, Finance and Management Vol. 1 No. 1 (2025): Synergy: Journal of Business, Finance and Management
Publisher : Sinergi Research Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68111/sjbfm.v1i1.1

Abstract

This study explores Unilever Indonesia's Ramadan 1446 H advertisement titled "Ramadan Bersama Sekar: Udah Waktunya Jadi Lebih", which utilizes themes of togetherness, empathy, and kindness to connect emotionally with Muslim consumers during the holy month. As a country with a majority Muslim population, Indonesia must critically assess marketing strategies that incorporate Islamic elements to ensure alignment with Islamic values. Using a qualitative content analysis approach, the study finds that the advertisement subtly promotes the product without overt persuasion, instead highlighting its benefits through narrative. The ad reflects Islamic advertising principles such as honesty, ethical presentation, and modesty, portraying characters in appropriate dress and emphasizing values like patience, sincerity, and self-improvement. Overall, the advertisement is considered a positive example of how commercial content can ethically and effectively integrate Islamic values.
Co-Authors Awan Darmawan Guruh Herman Wasan Molbi Febrio Harsanto Rizky Arisandi Viska Yundira