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All Journal Jurnal Ilmiah Satyagraha
Sri Ernawati
Manajemen, Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
Economics, Econometrics & Finance Social Sciences

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PENGARUH CITRA PERUSAHAAN DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA PT JNE CABANG PANE KOTA BIMA Muhammad Adhar; Sri Ernawati; Ovriyadin Ovriyadin
Jurnal Ilmiah Satyagraha Vol. 8 No. 2 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/7yahkr49

Abstract

Abstrak - Penelitian ini bertujuan untuk mengetahui pengaruh Citra perusahaan dan Kualitas pelayanan terhadap Kepuasan pelanggan Pengguna PT Jne Cabang Pane Kota Bima. Metode penelitian yang digunakan dalam penelitian ini adalah metode survei dengan bentuk pernyataan tertulis melalui kuesioner sebanyak 50 responden sebagai sampel dalam penelitian ini. Analisis data menggunakan uji validitas, uji reabilitas, uji asumsi klasik (uji normalitias, uji multikolenearitas, uji heteroskedastisitas dan uji autokorelasi), analisis regresi berganda, koefisien korelasi, koefisien determinasi dan uji hipotesis (uji t dan uji F) melalui aplikasi perangkat lunak Statistical Product and Service Solution Ver.25 (SPSS). Hasil penelitian menunjukkan bahwa Citra perusaan berpengaruh secara signifikan terhadap Kepuasan Pelanggan, Kualitas pelayanan berpengaruh secara signifikan terhadap Kepuasan Pelanggan serta Citra Perusaaan  dan Kualitas Pelayanan berpengaruh secara signifikan terhadap Kepuasan Pelanggan.   Kata kunci: Citra Perusahaan, Kualitas Pelayanan, Kepuasan Pelanggan , JNE, Kota Bima   Abstract - This study aims to determine the effect of Corporate Image and Service Quality on Customer Satisfaction of PT Jne Pane Branch Users, Bima City. The research method used in this study is a survey method in the form of written statements through a questionnaire of 50 respondents as a sample in this study. Data analysis using validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests), multiple regression analysis, correlation coefficients, determination coefficients and hypothesis tests (t-tests and F-tests) through the Statistical Product and Service Solution Ver.25 (SPSS) software application. The results showed that Corporate Image had a significant effect on Customer Satisfaction, Service Quality had a significant effect on Customer Satisfaction and Corporate Image and Service Quality had a significant effect on Customer Satisfaction.   Keywords : Corporate Image, Service Quality, Customer Satisfaction, JNE, Bima City    
PENGARUH PENGALAMAN WISATAWAN DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG DI DESTINASI WISATA PANTAI LAWATA Efan Iriadi; Sri Ernawati; Muhajirin Muhajirin
Jurnal Ilmiah Satyagraha Vol. 8 No. 2 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/47ce4514

Abstract

Abstrak - Penelitian ini bertujuan untuk mengetahui Pengaruh Pengalaman Wisatawan dan Citra Destinasi Terhadap Minat Berkujung Di Destinasi Wisata Pantai Lawata. Metode penelitian yang digunakan dalam penelitian ini adalah metode survei dengan bentuk pernyataan tertulis melalui kuesioner sebanyak 60 responden sebagai sampel dalam penelitian ini. Analisis data menggunakan uji validitas, uji reabilitas, uji asumsi klasik (uji normalitias, uji multikolenearitas, uji heteroskedastisitas dan uji autokorelasi), analisis regresi berganda, koefisien korelasi, koefisien determinasi dan uji hipotesis (uji t dan uji F) melalui aplikasi perangkat lunak Statistical Product and Service Solution Ver.25 (SPSS). Hasil penelitian menunjukkan bahwa Pengalaman wisatawan tidak berpengaruh signifikan terhadap Minat Berkunjung di Destinasi Wisata Pantai Lawata, Citra Destinasi berpengaruh signifikan terhadap Minat Berkunjung di Destinasi Wisata Pantai Lawata, Pengalaman Wisatawan dan Citra Destinasi berpengaruh signifikan terhadap Minat Berkunjung di Destinasi Wisata Pantai Lawata.   Kata kunci: Pengalaman wisatawan, Citra Destinasi, Minat Berkunjung, Destinasi Wisata, Pantai Lawata   Abstract - This study aims to determine the Influence of Tourist Experience and Destination Image on Visiting Interest in Lawata Beach Tourism Destination. The research method used in this study is a survey method in the form of written statements through questionnaires of 60 respondents as samples in this study. Data analysis using validity tests, reliability tests, classical assumption tests (normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests), multiple regression analysis, correlation coefficients, determination coefficients and hypothesis tests (t-tests and F-tests) through the Statistical Product and Service Solution Ver.25 (SPSS) software application. The results of the study indicate that Tourist Experience does not have a significant effect on Visiting Interest in Lawata Beach Tourism Destination, Destination Image has a significant effect on Visiting Interest in Lawata Beach Tourism Destination, Tourist Experience and Destination Image have a significant effect on Visiting Interest in Lawata Beach Tourism Destination.   Keywords : Tourist Experience, Destination Image, Visiting Interest, Tourism Destination, Lawata Beach  
Co-Authors Efan Iriadi Muhajirin Muhajirin Muhammad Adhar Ovriyadin Ovriyadin