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All Journal Jurnal Ilmiah Satyagraha
Ni Luh Ketut Ayu Sudha Sucandrawati
Fakultas Ekonomi dan Bisnis, Universitas Mahendradatta
Economics, Econometrics & Finance Social Sciences

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PENGARUH MOTIVASI DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN PERUMDA PASAR SEWAKADARMA KOTA DENPASAR Ni Luh Ketut Ayu Sudha Sucandrawati; I Dewa Nyoman Usadha; Ni Ketut Mei Anjani
Jurnal Ilmiah Satyagraha Vol. 8 No. 1 (2025): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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Performance is the result of quality and quantity of work achieved by an employee incarrying out his duties according to the responsibilities given to him. Employee performancehas an important role in human resource management. Good performance can be influenced byseveral things, such as motivation and commitment from its employees. So that motivation andcommitment play an important role in achieving the Company's performance. The purpose ofthis study is to test: 1) The effect of motivation on employee performance at Perumda PasarSewakadarma Denpasar City. 2) The effect of organizational commitment on employee performance at Perumda Pasar Sewakadarma Denpasar City. 3) The influence oforganizational motivation and commitment on employee performance at Perumda PasarSewakadarma Denpasar City. The research design used in this study is quantitative. The dataanalysis technique used is multiple linear regression analysis using the SPSS application.Based on the results of the study, it was concluded that motivation partially had a positive andsignificant effect on employee performance at Perumda Pasar Sewakadarma. Organizationalcommitment partially has a positive and significant effect on employee performance atPerumda Pasar Sewakadarma. Organizational motivation and commitment simultaneouslyhave a positive and significant effect on employee performance at Perumda PasarSewakadarma Denpasar City.
SIKAP DAN KINERJA BANK TABUNGAN NEGARA (BTN) TERHADAP RESPON HASIL SURVEI KEPUASAN KONSUMEN UNTUK MENINGKATKAN LOYALITAS NASABAH DI BALI (Studi Kasus Pada Kantor BTN Cabang Denpasar) I Dewa NyomanUsadha; Ni Luh Ketut Ayu Sudha Sucandrawati; Kadek Diantara Adi Putra
Jurnal Ilmiah Satyagraha Vol. 6 No. 1 (2023): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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The achievement of consumer loyalty is the company's advantage to beable to survive in increasingly fierce competition. Loyal bank customers have thepossibility to provide recommendations to other customers. This study focuses onthe competencies, attitudes and performance of employees to the responses tocustomer satisfaction survey results to increase customer loyalty at the DenpasarBranch of the Bank Tabungan Negara. Data were collected using a questionnaireusing 100 samples of respondents which were then processed using path analysis.Based on the analysis results obtained that attitude has a significant effect oncustomer loyalty, performance, has no significant effect on customer loyalty,satisfaction, has a significant effect on customer loyalty, attitude has a significanteffect on satisfaction, performance has no significant effect on satisfaction andattitudes and performance are mediated by satisfaction consumers influence oncustomer loyalty. So that recommendations can be given to the Denpasar Branchof the Bank Tabungan Negara to always provide the best service for eachcustomer appropriately and responsively so that employee performance has amore positive impact on customer satisfaction and loyalty.
PERAN BRANDING TERHADAP KEPUTUSAN PEMBELIAN DIMEDIASI WORD OF MOUTH MARKETING DI PERUSAHAAN LULUR SEKAR JAGAT Ni Luh Ketut Ayu Sudha Sucandrawati; I Dewa Nyoman Usadha
Jurnal Ilmiah Satyagraha Vol. 5 No. 2 (2022): Jurnal Ilmiah Satyagraha
Publisher : Universitas Mahendradatta

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This research is motivated by the rapid development of the businessworld which includes the emergence of similar competitors, therefore it is important to have a strategy in maintaining the company by using the right salespromotion. Branding is one of the promotions that is able to create a goodreputation in a brand and a good word of mouth (Word of Mouth Marketing)communication strategy is also able to influence purchasing power or purchasingdecisions by consumers. The aims of this investigation was to make sure the effectof Branding on the Purchasing Decision of Lulur Sekar Jagat and the Effect ofBranding on the Purchase Decision of Lulur Sekar Jagat mediated by Word ofMouth Marketing. This investigation is a quantitative study with a survey methodwhere the population are consumers who have purchased or used the product ofLulur Sekar Jagat and the sample used is 65 people determined by nonprobabilitysampling technique. Path analysis technique (path analysis) with thehelp of simple regression and Sobel test to answer the hypothesis in this studywith the results showing that (1) Branding has a positive and significant effect onpurchasing decisions for Lulur Sekar Jagat (2) Branding has a positive effect onpurchasing decisions for Lulur Sekar Jagat mediated by word of mouthmarketing. There are suggestions for companies that are expected to continue toinnovate and maintain product quality and continue to do branding on productsso that they can always attract consumers and companies should improvepromotional media in accordance with trends and the use of the latest technologyand not only rely on word of mouth promotion mediation to increase volume.company sales.
Co-Authors I Dewa Nyoman Usadha I Dewa NyomanUsadha Kadek Diantara Adi Putra Ni Ketut Mei Anjani