Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Riset Multidisiplin Edukasi
Richard Andrew
Program Studi Manajemen, Fakultas Ekonomi & Bisnis Universitas Tarumanagara, Jakarta, Indonesia
Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Ekspektansi Performa dan Ekspektansi Usaha sebagai Prediktor terhadap Niat Perilaku Konsumen Blibli di Jakarta Bryan Nathanael; Richard Andrew
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1520

Abstract

This study aims to analyze performance expectancy and effort expectancy as predictors of behavioral intention among Blibli consumers in Jakarta amid increasing competition in the e-commerce industry. This study employs a quantitative approach with a descriptive design and collects data through questionnaires administered to 100 respondents who meet the specified criteria. The relationships among variables are examined using the Structural Equation Modeling (SEM) method through SmartPLS 4. The results show that performance expectancy is a positive and significant predictor of behavioral intention, indicating that perceived benefits and performance improvements from using the Blibli application increase consumers’ intention to continue using it. In addition, effort expectancy is also proven to be a positive and significant predictor of behavioral intention, suggesting that the ease of use of the application influences consumers’ decisions to continue using the platform. These findings emphasize the importance of application ease of use and perceived benefits in driving consumers’ behavioral intention, while also providing practical implications for Blibli to enhance user experience and maintain competitiveness in the e-commerce market.
Dampak Perilaku Konsumen Terhadap Niat Pembelian Polis Allianz dengan Moderator Kepercayaan Merek Novandi Santoso; Richard Andrew
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1529

Abstract

This study aims to analyze the impact of behavior on the purchase intention of Allianz insurance policies in Bengkulu City and to examine the moderating role of brand trust. The low interest in purchasing insurance policies is influenced by consumer distrust, negative stigma, and past unsatisfactory experiences. In the digital marketing era and increasing competition within the insurance industry, psychological aspects such as consumer attitude and trust play a crucial role in determining purchase intention. This research employed a quantitative method with a causal approach and a cross-sectional survey design. Data were collected through an online questionnaire distributed to 90 respondents, consisting of active Allianz policyholders in Bengkulu City selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings show that behavior has a positive and significant effect on purchase intention (p-value 0.000; t=3.613). Brand trust also has a positive and significant effect on purchase intention (p-value 0.002; t=3.047). Moreover, brand trust significantly moderates the effect of behavior on purchase intention (p-value 0.037; t=2.091). These results highlight the importance of strengthening brand trust strategies to enhance insurance policy purchase intentions in the digital era.
Co-Authors Bryan Nathanael Novandi Santoso