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Puspita Sari, Bella
Universitas muhammadiyah palembang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN DETERJEN TOTAL Puspita Sari, Bella; Isnaini Asiati, Diah
Jurnal Ilmu Manajemen Vol 8, No 1 (2018): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v8i1.1644

Abstract

Total detergent is one brand of detergent that is less populous in the eyes of the public. Therefore research aims to determine the effect of the marketing mix on purchasing decisions. Research was developed using associative design. In the study five variables were used, each of which served as the basis for the development of the variables. The sample was chosen by 100 purposively. The primary data needed is collected using a questionnaire. The data is analyzed using multiple linear regression techniques. The test results prove that 1) Simultaneously there is a significant effect of the marketing mix on total detergent purchasing decisions 2) partially the product, price, and distribution have a significant effect on purchasingdecisions. While the distribution has no significant effect on purchasing decisions
Co-Authors Diah Isnaini Asiati