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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat CREATIVE: Jurnal Pengabdian Masyarakat
Debby Kania Bustami
Politeknik Negeri Bandung, Jawa Barat, Indonesia
Humanities Education Public Health Social Sciences

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Akselerasi Pemasaran Digital UMKM Produk Bayi Melalui Integrasi Branding, Strategi Konten, Live streaming, dan Optimasi Marketplace di Bandung I Gusti Ngurah Dwi Wiryawan; Debby Kania Bustami; Muhammad Sulaiman; Meylin Siahaan; Mifta Fauziah; Min Hatul Maula; Muhammad Rizky Maulana
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i2.1834

Abstract

Changes in consumer behavior in the digital space require micro, small, and medium enterprises (MSMEs) to manage marketing activities in a more structured and integrated manner. This community service program aimed to strengthen the digital marketing of a baby product MSME through the integration of branding, content strategy, live streaming, and marketplace optimization. The method employed was a participatory approach with gradual interventions, including initial diagnosis, strategy design, implementation, monitoring, and evaluation. The results showed improvements in brand identity, clearer functions of each digital channel, increased content consistency, and the effective use of live streaming as a medium for interaction and consumer trust-building. The intervention also positively affected sales performance. Average monthly revenue increased from IDR 289,212 to IDR 1,259,342, while the number of products sold rose from 12 to 79 units per month. It can be concluded that the integration of branding, content, live streaming, and marketplace optimization was able to enhance digital visibility, strengthen consumer trust, and increase sales conversion for the baby product MSME. In addition, the program helped the business partner establish a clearer operational foundation for managing digital promotion activities.
Optimalisasi media sosial sebagai strategi pendampingan digital marketing pada Snaply Self Photo Studio Bandung Debby Kania Bustami; Triana Ananda Rustam; Naufal Hisyammahir Firmansyah; Muhammad Fauzan Lazuardi; Muhammad Hadi Nurusalam; Nayla Shaqina Ramadhani
CREATIVE: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2026): CREATIVE: Jurnal Pengabdian Masyarakat - Juli
Publisher : SCM PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65881/creative.v1i3.71

Abstract

Tujuan: untuk mengoptimalkan pemanfaatan media sosial Instagram dan TikTok sebagai strategi pendampingan digital marketing pada Snaply Self Photo Studio untuk meningkatkan brand awareness, interaksi audiens, kunjungan pelanggan, dan penjualan layanan melalui pengelolaan konten yang lebih terarah dan konsisten. Metode: kegiatan ini menggunakan pendekatan pendampingan berbasis proyek melalui tahapan analisis identitas merek dan pasar sasaran, penyusunan strategi digital marketing, perencanaan pilar dan kalender konten, produksi serta publikasi konten Instagram dan TikTok, hingga evaluasi kinerja digital berbasis KPI. Hasil: menunjukan peningkatan performa digital. Instagram mencapai reach 7.222 akun, 84.121 impressions, dan 87 pengikut baru. TikTok mencapai reach 4.338 akun, sekitar 93.000 impressions, dan 62 pengikut baru. Konten yang dipublikasikan melampaui target, yaitu 25 konten Instagram dan 28 konten TikTok. Total omzet selama periode kegiatan mencapai Rp15.525.000. Kesimpulan: optimalisasi Instagram dan TikTok mampu memperkuat visibilitas merek, interaksi audiens, dan penjualan Snaply. Kontribusi: kegiatan ini memberikan kontribusi praktis bagi UMKM kreatif dalam menerapkan strategi pemasaran digital berbasis media sosial, customer journey, dan evaluasi KPI secara terukur untuk meningkatkan daya saing usaha jasa kreatif di Bandung.
Co-Authors I Gusti Ngurah Dwi Wiryawan Meylin Siahaan Mifta Fauziah Min Hatul Maula Muhammad Fauzan Lazuardi Muhammad Hadi Nurusalam Muhammad Rizky Maulana Muhammad Sulaiman Naufal Hisyammahir Firmansyah Nayla Shaqina Ramadhani Triana Ananda Rustam