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All Journal Jurnal Media Computer Science
Ridzki Rinanto Sigit
Sekolah Pascasarjana, Universitas Sahid Jakarta
Computer Science & IT

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Strategi Komunikasi Pengelolaan Sampah di Kota Ambon: Perspektif SCCT dan Konstruksi Sosial Christ J. Belseran; Ridzki Rinanto Sigit
Jurnal Media Computer Science Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmcs.v5i1.9245

Abstract

This study aims to analyze the waste management communication strategy by the Ambon City government using the Situational Crisis Communication Theory (SCCT) and the Social Construction Theory. This research employed a qualitative case study approach in the riverbank areas of Way Batu Merah and Way Ruhu Galala. The results show that the behavior of disposing waste into the river is a long-standing social construction reinforced by weak infrastructure and public communication. The government’s communication strategy still relies heavily on bolstering and diminishing approaches, while rebuilding and attenuating are not yet optimal. The study recommends integrating the Theory of Planned Behavior (TPB) to understand community behavioral tendencies better and to develop culturally rooted public communication strategies.
Co-Authors Christ J. Belseran