Sabina Alfa Fida
Universitas Muhammadiyah Surakarta

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The Concept of Trust in the Qur'an and Its Implementation to Strengthen Digital Start-Up Business Ethics Sabina Alfa Fida
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research aims to examine the concept of trust in the Qur'an as a foundation for strengthening the business ethics of digital startups that face challenges of trust, data management responsibility, and user privacy protection in the era of artificial intelligence. The research method uses a qualitative approach with thematic analysis of Qur'anic verses that discuss trust, complemented by a literature study on digital technology ethics and business practices of Indonesian startups. The results of the study show that the mandate in the Qur'an has three main dimensions, namely fulfilling the rights of others, maintaining the trust given, and maintaining spiritual and social responsibilities. The implementation of mandates in digital startups is realized through responsible management of user data, transparency of communication and promotion, and fairness in financial management and partnerships. This research makes a theoretical contribution by contextualizing the principle of trust from the perspective of the Qur'an as a normative ethical framework in the modern digital business ecosystem based on data and algorithms. The novelty of the research lies in the integration of Islamic values with the contemporary ethical challenges of digital technology, offering moral solutions that are universal but rooted in spiritual treasures. These findings are expected to be a practical guide for Muslim digital entrepreneurs in building businesses that not only pursue economic growth, but also uphold integrity, public trust, and blessings in every technology-based business activity.