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All Journal Proceeding ISETH (International Summit on Science, Technology, and Humanity) Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuhammadiyahan
Cahyo Hapsoro
Universitas Muhammadiyah Surakarta
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other

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Effect of Social Media Marketing Activities (SMMa) and Fear of Missing Out Behavior on Purchase Intention of Hammersonic Music Concert Tickets Cahyo Hapsoro; Novel Idris Abbas
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to analyze the impact of Social Media Marketing activities (customization, entertainment, trendiness, interaction) and Fear of Missing Out (FoMO) on the purchase intention of Hammersonic concert tickets.Methodology: Employing a quantitative method, data were collected from 250 active social media users of Hammersonic via online questionnaires. Structural Equation Modeling (SEM) with SmartPLS was used to test the relationships.Results: Results reveal a significant positive effect of all SMMa dimensions and FoMO on purchase intention, emphasizing the role of personalized and engaging digital marketing.Applications/Originality/Value: This research fills a gap by integrating multiple SMMa elements and psychological factors in the non-K-Pop concert context in Indonesia, contributing to both academic theory and practical marketing strategies in the entertainment industry.
Peran Mata Kuliah Al-Islam dan Kemuhammadiyahan terhadap Perilaku Mahasiswa Universitas Muhammdiyah Surakarta Cahyo Hapsoro; Naufal Dhaniyanto; Aldipa Anogara Wardana; Dimas Eka Prasetya; Alfath Gugi Satriawan
Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuhammadiyahan 2024: Prosiding Seminar Nasional dan Call for Paper Pengembangan Dakwah, Pondok Al Islam dan Kemuham
Publisher : Universitas Muhammadiyah Surakarta

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Penelitian ini membahas peran penting mata kuliah Al-Islam dan Kemuhammadiyahan (AIK) dalam membentuk karakter mahasiswa yang Islami. AIK menekankan iman, ketakwaan, akhlak mulia, kepribadian Islami yang utuh, komitmen terhadap cita-cita Muhammadiyah, pemahaman Islam yang relevan dengan keseharian, serta daya tahan mental dan spiritual yang kuat. Melalui pendekatan kontekstual, AIK membekali mahasiswa untuk menerapkan ajaran Islam dalam kehidupan sehari-hari, termasuk dalam menghadapi permasalahan masa kini. Singkatnya, AIK bertujuan menjadikan mahasiswa sebagai insan kamil, yaitu individu yang seimbang dan mampu memberikan kontribusi positif bagi agama, bangsa, dan negara.
Co-Authors Aldipa Anogara Wardana Alfath Gugi Satriawan Dimas Eka Prasetya Naufal Dhaniyanto Novel Idris Abbas