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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Akhmad Syafrudin Syahri
Ilmu Komunikasi, Fakultas Komunikasi dan Bahasa, Universitas Bina Sarana Informatika
Environmental Science Library & Information Science

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Pemanfaatan TikTok Sebagai Media Promosi PPDB SMK Mahadhika 4 Jakarta Timur Pada Tahun Ajaran 2023/2024 Arif Krisbiantoro; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1665

Abstract

In the modern era, communication media have become completely digital and now a new term is starting to emerge, namely New Media. This is also due to the increasingly massive use of the internet in various countries, one of which is Indonesia. One form of communication is promotional activities which aim to inform about goods or services. The aim of this research was to see how SMK Mahadhika 4 Jakarta utilizes one of the New Media, namely TikTok, as a means of their promotion in the PPDB (New Student Acceptance) program by looking at the content presented by the smkmahadhika4 account on their TikTok media. The research method used in this thesis uses descriptive qualitative methods with the Miles, Huberman and Saldana data processing model. This research seeks to collect data from observations, documentation and interviews related to the use of New Media, namely TikTok as a means of promoting SMK Mahadhika 4 Jakarta in the PPDB (New Student Acceptance). The author draws the conclusion that in using TikTok as a promotional tool for PPDB SMK Mahadhika 4 Jakarta, TikTok is used as a medium to convey information with various types of content such as entertainment, music, animation and other informative content, but the use of TikTok media has not had a direct impact on PPDB SMK Mahadhika 4 Jakarta.
Peran Media Sosial Instagram Dalam Kegiatan Penjualan Produk Minuman Di Kafe Kopilikasi Pangeran Jayakarta Bekasi Rahmi Yuniar; Akhmad Syafrudin Syahri
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 2 (2024): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i2.1726

Abstract

Currently, Instagram social media plays an important role as a social media platform and has become a means of marketing communication for companies. Specifically for coffee shop businesses such as Kopilikasi, the research entitled "The Role of Instagram Social Media on the Sales of Beverage Products at Kopilikasi Cafe, Pangeran Jayakarta, Bekasi" has a research objective, namely to find out whether social media plays an important role in marketing activities at Kopilikasi cafes and to find out the content that attracts audiences on Instagram social media. . This research method uses descriptive qualitative methods. The data sources in this research used interviews, observation and documentation. The main theoretical basis in this research is New Media Theory. The results of this research are that Instagram plays an important role in sales at Kopilikasi Cafe. Copying attracts consumers' buying interest by creating content on Instagram. This content is used as a promotional tool containing information about Kopilikasi Cafe. Copylication has a characteristic in its content, namely creating content in a cinematic style. Based on the analysis, researchers draw conclusions, namely content that attracts copycat consumers' buying interest, namely content with copycat consumer objects because it has been proven to be successful in increasing the attention and interest of the audience on Instagram. Currently, Instagram plays an important role in the promotion and sales process of Kopilikasi Cafe and has succeeded in increasing sales and the content created has succeeded in attracting the attention of its audience on Instagram.
Co-Authors Arif Krisbiantoro Rahmi Yuniar