Ria Edlina
Program Studi Ilmu Komunikasi, Fakultas Hukum, Ilmu Sosial dan Humaniora, Universitas Dharma Andalas

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Strategi Komunikasi Pariwisata Pada Objek Wisata Puncak Pato Dalam Meningkatkan Kunjungan Wisatawan Ainul Mardia; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.1746

Abstract

Puncak Pato is one of the historical attractions located in Nagari Batu Bulek, North Lintau Buo District, Tanah Datar Regency, West Sumatra, Indonesia. Puncak Pato tourist attraction is one of the proofs of the birth of the Sati Bukik Marapalam Oath. The purpose of this study was to determine how the destination branding stages carried out by the manager or pokdarwis in introducing Puncak Pato tourist attraction. The method used is a qualitative research method with descriptive data type. The data collection techniques used are observation, interviews, and documentation. The results of the study use the concept of destination branding by Morgan and Pritchard, namely Market investigation, analysis, and strategic recommendations, managers strive to further improve and develop facilities for the sustainability of their tours, in the aspect of brand identity the manager still uses the motto Adat Basandi Syarak, Syarak Basandi Kitabullah as the identity of Puncak Pato tourism in the pledge of Sati Bukik Marapalam Oath. Meanwhile, in the brand launch aspect, the manager uses social media to promote tourism and the brand implementation aspect, the manager tries to make events every year and provide the best service to tourists. The last aspect is monitoring, evaluation and review by looking at the shortcomings that still exist such as the lack of tourists knowing about existing tour packages and will be strived for.
Strategi Komunikasi Kelompok Sadar Wisata (Pokdarwis) Dalam Meningkatkan Kunjungan Wisatawan Pada Destinasi Wisata Geopark Silokek Nikken Herdiningsih; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.1752

Abstract

Geopark Silokek is one of the potential assets to be developed in Sijunjung Regency which has natural beauty and uniqueness that will spoil the eyes of tourists. Silokek geopark has been designated as a national geopark in November 2018 and is in submission to UGG (unesco global geopark). silokek geopark tourist destinations are also included in the 50 best tourist villages inaugurated by menparekraf sandiaga uno, geopak silokek was also used as a rafting host in 2019 which was attended by 250 athletes from various countries, but silokek geopark tourist destinations are still not known by the wider community this is in accordance with data on the number of visitors in recent years. This research method is descriptive qualitative using the AIDDA theory by Wilbur Schramm to analyze the communication strategies used by tourism awareness groups in increasing tourist visits to silokek geopark tourist destinations. The results of this study are the communication strategy carried out by the Pokdarwis is to promote through social media TikTok and Instagram by creating content that shows the beauty and uniqueness of the Silokek Geopark, and Pokdarwis also holds various events that will attract tourist visits so that there is an increase in the number of tourists. The youth tourism and sports office of Sijunjung district has a special strategy to promote the Silokek geopark, namely by requiring all schools and government agency offices in Sijunjung district to wear the Silokek geopark logo to be better known by the wider community.
Strategi Komunikasi Piapi Animation Dalam Membangun Brand Image Melalui Instagram Sebagai Studio Animasi Pertama Di Sumatera Barat Mahalia Zahra; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.1763

Abstract

Piapi Animation or PT Creative Media is the first animation studio in West Sumatra which is located in Padang City. This research was conducted to find out the steps of marketing communication strategies carried out by Piapi Animation in building brand image in the province of Sumatera Barat. In a business environment that continues to grow and compete, it is important for creative industry companies to understand the important role of brand image in achieving their marketing goals. The method used is a qualitative research method with descriptive data type. The data collection techniques used are observation, interviews, and documentation. The results of the research using the AIDA theory by E. St. Elmo Lewis, namely Attention, Interest, Desire, Action, Piapi animation strives to be more active in disseminating content in the Attention aspect, Piapi introduces the world of animation to the audience through content. Meanwhile, in the Interest and Desire aspects, the existence of interesting content makes people want to follow the @piapianimation Instagram account. The last aspect is Action, the audience starts watching the animation that has been created by subscribing to Durioo + or downloading the Durioo+ application.
Peran Komunikasi Interpersonal Perawat Dengan Pasien Instalasi Gawat Darurat (IGD) Dalam Pertolongan Pertama Rsud M.Natsir Kota Solok Dafina Mutiara Fefrans; Ria Edlina
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 3 (2025): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i3.2076

Abstract

This research was conducted to analyze the role of interpersonal communication between nurses and patients in the Emergency Room (IGD) of the Mohammad Natsir Regional General Hospital, Solok City with a focus on first aid and its impact on patient satisfaction. Interpersonal communication theory according to Joseph A. Devito was used as the basis for this research. The research method applied is descriptive qualitative, with data collection techniques through interviews, observation and documentation. The research results show that effective interpersonal communication between nurses and emergency room patients is implemented through five main aspects: (1) Openness, where nurses create conditions that allow patients to talk openly about their complaints; (2) Empathy, where the nurse shows attention and concern for the patient; (3) Support, which is realized by nurses accepting ideas and suggestions from patients; (4) Positive feelings, which nurses build to increase patient enthusiasm, determination and confidence; and (5) Equality, where nurses treat patients fairly and humanely. This research confirms the importance of interpersonal communication in improving the quality of first aid in the ER, as well as playing a significant role in increasing patient satisfaction.