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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Ilmu Komunikasi dan Sosial Politik Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Aliyah Sofiyani
Universitas Bina Bangsa
Arts Education Environmental Science Library & Information Science Other

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Teknik Lobi Dan Negosiasi Dalam Pengambilan Kebijakan Publik Dan Membangun Hubungan Yang Baik Aliyah Sofiyani; Fatimah Nisa; Hasna Zhafira; Reyhan Naufal Athaya; Yuanita Ferlinda
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v2i4.2460

Abstract

In the public decision-making process, interactions between various parties including the government, private sector, and civil society play a role. In this case, lobbying and negotiation practices serve an important role as a tool to express desires, build agreements, and address differences in interests. Lobbying is no longer seen as an exclusive and often negatively connoted activity, but as an essential element of the democratic system, which allows the involvement of various parties in determining the policies to be implemented. In the public decision-making process, interactions between various parties including the government, private sector, and civil society play a role. In this case, lobbying and negotiation practices serve an important role as a tool to express desires, build agreements, and address differences in interests. Lobbying is no longer seen as an exclusive and often negatively connoted activity, but as an essential element of the democratic system, which allows the involvement of various parties in determining the policies to be implemented. However, there are still many obstacles to the implementation of effective lobbying and negotiation, especially related to transparency, ethics, and availability of information. In addition, not all stakeholders understand how to build good relationships through constructive communication and advocacy. With that background, this journal aims to further explore the role of lobbying and negotiation methods in public decision-making and their contribution to creating harmonious relationships between policy actors. This research is expected to provide practical perspectives and recommendations for professionals, government employees, and activists involved in the policy-making process.
PROGRAM PENDAMPINGAN PEMBELAJARAN DALAM MENGEMBANGKAN KREATIVITAS DAN PENGALAMAN BELAJAR SISWA DI SD NEGERI PABUARAN 04 Sintia Rahmah; Ahmad Rifa’i; Annisa Annisa; Aliyah Sofiyani; Agnes Oktavia Saragih; Ayang Fristia Maulana; Rani Sri Sumarsih
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 6 No. 2 (2026): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v6i2.267

Abstract

The learning assistance program is a form of community service aimed at improving the quality of learning while fostering students' creativity and meaningful learning experiences in elementary schools. This program was implemented at SD Negeri Pabuaran 04, Serang Regency, Indonesia, involving fifth-grade students in learning assistance and ecoprint activities, as well as fourth-, fifth-, and sixth-grade students in an anti-bullying awareness program. The program employed a structured learning assistance approach through interactive lectures, demonstrations, discussions, question-and-answer sessions, hands-on practice, and the implementation of Problem-Based Learning (PBL), Project-Based Learning (PjBL), and Teams Games Tournament (TGT) learning models. The activities included learning assistance in Physical Education, Natural and Social Sciences, Pancasila Education, Mathematics, ecoprint practice, and anti-bullying socialization. The results showed that students actively participated and demonstrated high enthusiasm throughout the activities. The application of innovative learning models successfully enhanced students' learning motivation, creativity, critical thinking skills, collaboration skills, and meaningful learning experiences. Furthermore, the anti-bullying program strengthened students' character by increasing their awareness of the importance of creating a safe, comfortable, and respectful school environment. Overall, the collaboration between Universitas Bina Bangsa students through the Community Service Program (Kuliah Kerja Mahasiswa KKM) and the school made a positive contribution to improving the quality of classroom learning and supporting the holistic development of elementary school students.
Efektivitas Penggunaan Jargon Dalam Iklan Produk Indomie Aliyah Sofiyani; Arfian Suryasuciramdhan; Fatimah Nisafitri Nurjanah; Hasna Zhafira; Yuanita Ferlinda Putri
Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual Vol. 2 No. 2 (2025): Juni: Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i2.633

Abstract

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.
Co-Authors Agnes Oktavia Saragih Ahmad Rifa’i Annisa Annisa Arfian Suryasuciramdhan Ayang Fristia Maulana Fatimah Nisa Fatimah Nisafitri Nurjanah Hasna Zhafira Rani Sri Sumarsih Reyhan Naufal Athaya Sintia Rahmah Yuanita Ferlinda Yuanita Ferlinda Putri