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All Journal Jurnal Kebijakan dan Pelayanan Publik BISMA (Bisnis dan Manajemen)
Wilopo Wilopo
Universitas Brawijaya
Social Sciences

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Profesionalisme Pegawai Dalam Pengelolaan Hibah Barang Milik Negara di Badan Pengelolaan Keuangan dan Aset Daerah Kabupaten Lampung Utara Ivan Pradipta Brillian; Riendy Satya Pratama; Wilopo Wilopo
e-JKPP Vol 11, No 1 (2025): April
Publisher : Universitas Bandar Lampung (UBL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/ejkpp.v11i1.4768

Abstract

Penelitian ini bertujuan untuk menganalisis profesionalisme pegawai dalam pengelolaan hibah Barang Milik Negara (BMN) di Badan Pengelolaan Keuangan dan Aset Daerah Kabupaten Lampung Utara. Fokus penelitian diarahkan pada tiga aspek utama, yaitu kompetensi, integritas, dan komitmen pegawai terhadap aturan yang berlaku. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, studi dokumentasi, dan observasi terbatas. Hasil penelitian menunjukkan bahwa profesionalisme pegawai masih dihadapkan pada sejumlah kendala, antara lain pemahaman regulasi yang belum merata, keterbatasan pelatihan teknis, lemahnya pengawasan internal, serta rendahnya budaya kepatuhan terhadap prosedur hibah BMN. Selain itu, potensi konflik kepentingan dan pengaruh eksternal turut memengaruhi objektivitas dalam pelaksanaan tugas. Penelitian ini menyimpulkan bahwa peningkatan kompetensi, penguatan integritas, serta pengembangan budaya kepatuhan merupakan langkah strategis untuk mendorong terwujudnya tata kelola hibah BMN yang lebih akuntabel, transparan, dan sesuai prinsip good governance.
Trust matters: exploring how video and brand attitudes drive purchase intention in food vlog Muhammad Nur Fajri; Wilopo Wilopo; Inggang Perwangsa Nuralam
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p146-168

Abstract

This study investigates the effect of food vloggers' content value on viewers' attitudes (video attitude and brand attitude) and purchase intention with trust as a moderating variable. The rise of food vlogging as a digital marketing tool has transformed how consumers engage with culinary content and make purchasing decisions. As viewer trust becomes increasingly important in influencing attitudes and behaviour, understanding content value impacts consumer responses through the S-O-R model is essential for marketers and creators alike. This study targets individuals who actively consume content from three prominent Indonesian food vloggers. Data was collected through an online survey from 335 respondents and analysed using Partial Least Square-Structural Equation Model (PLS-SEM). The results show that informative and entertainment value positively influence video attitude. Video attitude positively influences brand attitude and purchase intention. Trust strengthened the relationship between video attitude and purchase intention, as well as brand attitude and purchase intention. The findings offer insights for marketers and content creators, emphasising the importance of engaging content and trust in shaping consumer behaviour, especially for those interested in exploring Indonesian culinary offerings.
Co-Authors Inggang Perwangsa Nuralam Ivan Pradipta Brillian Muhammad Nur Fajri Riendy Satya Pratama