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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Sadiyah El Adawiyah
Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Muhammadiyah Jakarta
Environmental Science Library & Information Science

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Pengaruh Marketing Public Relations Cloud cakes Terhadap Peningkatan Citra Positif Najwa Shahab; Karimah Faizah; Nasywa Rahmadhita; Sadiyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4025

Abstract

Cloud Cakes is a food brand, or can be said to be a cake dessert that in August 2025 was discussed by the public on social media because many influencers reviewed Cloud Cakes. This study aims to analyze the influence of public relations marketing implemented by Cloud Cakes on improving Cloud Cakes positive image, as well as to measure data whether Cloud Cakes implements public relations marketing and whether it has an effect on improving Cloud Cakes positive image. This study uses a quantitative method approach. The number of samples in this study was 43 respondents. The sample research used a probability sampling technique, meaning that each population was given the opportunity to be selected as a sample. The data collection technique in this study was by distributing 11 statements through a questionnaire announced via Google Form. From the results of the data analysis, it can be seen that the t-test value is 0.000, which indicates that there is an influence of Cloud Cakes public relations marketing on improving the positive image. This study concludes that there is an influence of public relations marketing on improving the positive image based on the data that has been explained through SPSS.
Pengaruh Komunikasi Krisis Oleh Brand Pinkflash Terhadap Reputasi Merek Di Kalangan Mahasiswa Jakarta Sarah Diva Azzahra; Aisyah Zahwa Adisty; Qiana Monica; Sadiyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4059

Abstract

The development of social media has made brand crises, particularly in the cosmetics industry, increasingly widespread and difficult to control. This study aims to analyze the influence of crisis communication conducted by the Pinkflash cosmetics brand on brand reputation among female students in Jakarta. The research focused on the issue of Pinkflash product recall by the Indonesian Food and Drug Authority (BPOM RI), which was announced on November 30, 2024, and which was again widely discussed on social media in 2025. This study used a quantitative approach with a survey method and referred to Social-Mediated Crisis Communication (SMCC) Theory. Data were obtained from 32 female students aged 18–25 in Jakarta using a Likert-scale questionnaire. The results showed that crisis communication delivered clearly, transparently, and accompanied by corrective measures can help maintain brand reputation amidst a re-emerging crisis. These findings confirm that an appropriate crisis communication strategy plays a crucial role in maintaining public trust in the digital era.
Co-Authors Aisyah Zahwa Adisty Karimah Faizah Najwa Shahab Nasywa Rahmadhita Qiana Monica Sarah Diva Azzahra