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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Ratna Setyarahajoe
Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Bhayangkara Surabaya
Environmental Science Library & Information Science

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Upaya Membangun Personal Branding Prilly Latuconsina Dengan Citra Wanita Karir Melalui Akun Instagram @Prillylatuconsina96 Sevia Yussinta Sari; Ratna Setyarahajoe; Muhammad Fadeli
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4262

Abstract

Instagram has become one of the tools used by public figures to build their self-image and strengthen their personal branding widely in the digital era. This study aims to analyze how Prilly Latuconsina's efforts to build her personal branding with the image of a career woman through her Instagram account @prillylatuconsina96. Prilly Latuconsina as an actress uses Instagram not only as an entertainment medium, but also as a communication strategy to display her professionalism, independence, and the values ​​of a modern career woman. This study uses a descriptive qualitative method through observation and documentation of content in the form of uploaded photos, videos, and captions using Peter Montoya's eight pillars of personal branding theory. The results show that Prilly Latuconsina consistently displays professional activities, discipline, commitment to work, and inspirational messages that can strengthen her image as an independent and high-achieving young career woman. Prilly Latuconsina has succeeded in building a strong and relevant personal branding for the younger generation, especially women. This study confirms that Instagram is an effective medium in shaping the self-image of public figures in the digital era.
Strategi Komunikasi Pemulihan Citra Positif Pt. Deltamas Menghadapi Krisis Reputasi Kepada Stakeholder Nazwa Pratiwi Syah Putri; Muhammad Fadeli; Ratna Setyarahajoe
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4284

Abstract

This study aims to analyze the communication strategies for restoring PT. Deltamas Maju Abadi's positive image in addressing a reputation crisis in front of stakeholders. The reputation crisis was caused by internal management errors in responding to the decline in wood pallet market prices, which resulted in financial losses, delayed payments to business partners, and incorrect product deliveries to consumers. These conditions led to a decrease in stakeholder trust, especially among business partners, investors, and consumers. This study uses a qualitative descriptive method with data collection techniques through in-depth interviews and documentation. Data analysis was carried out using the Situational Crisis Communication Theory (SCCT) approach to identify the type of crisis and the communication strategies employed by the company. The results of the study indicate that the crisis experienced by PT. Deltamas Maju Abadi falls into the category of a preventable crisis, prompting the company to implement a rebuild strategy in the image recovery process. This strategy is realized through open and transparent communication, conveying apologies to stakeholders, and corrective actions such as renegotiating collaborations, changing the payment system from credit to cash, adjusting purchase prices according to market indices, and consistently fulfilling commitments. The findings show that stakeholder trust is gradually being restored, although the company's image recovery has not yet been fully achieved.
Analisis Komunikasi Persuasif Film 12 Angry Men (1957) Menggunakan Pendekatan Retorika Aristoteles Dalam Semiotika Roland Bhartes Atiyya Vidia Falika; Ratna Setyarahajoe; Muhammad Fadeli
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4291

Abstract

This study analyzes persuasive communication in the film 12 Angry Men (1957) directed by Sidney Lumet through the integration of Roland Barthes’ semiotic theory and Aristotle’s rhetorical approach. Using a qualitative descriptive method, this research examines key scenes, dialogues, body language, and visual elements to understand how persuasive meaning is constructed during jury deliberation. The findings reveal that signs operate at three levels: denotation, connotation, and myth. Denotatively, the film presents logical debate over trial evidence. Connotatively, it reflects themes of empathy, prejudice, and emotional tension. At the myth level, the narrative reinforces ideological concepts of justice, rationality, and moral responsibility. Rhetorical analysis shows that Juror #8 effectively employs ethos, pathos, and logos to influence other jurors without coercion. The integration of semiotics and rhetoric demonstrates how persuasive communication can transform attitudes and promote critical thinking within group decision-making contexts.
Co-Authors Atiyya Vidia Falika Muhammad Fadeli Muhammad Fadeli Nazwa Pratiwi Syah Putri Sevia Yussinta Sari