Nurhayati , Maytika Wiji
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Analysis of Netizen Responses to the Free Nutritious Meal (MBG) Policy on X Sutan, Arissy Jorgi; Nurhayati , Maytika Wiji; Bagasakara, Bagasakara
Agile Governance and Innovation Measurement Journal Vol. 3 No. 1 (2026): March 2026
Publisher : Center for Public Policy and Digital Government Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agimjournal.v3i1.37

Abstract

As a cornerstone initiative designed to fundamentally restructure Indonesia’s human capital development, the Free Nutritious Meal (MBG) policy was launched to combat systemic stunting and improve public health, yet its initial implementation has encountered intense friction and sharp public skepticism across digital spaces. This study evaluates the social legitimacy and public reception of this flagship national welfare program by utilizing NVivo 12 Plus to systematically collect, code, and analyze real-time netizen discourse harvested directly from platform X (formerly Twitter). The empirical findings reveal a highly adversarial and polarized digital landscape, marked by a staggering 90.91% negative sentiment profile. Content and narrative analyses show that the digital public sphere is heavily dominated by open critiques (47.37%) and mobilized "Rising Voices" (36.84%), centering on acute food poisoning incidents alongside severe anxieties regarding budget allocations and corrupt procurement mechanisms. Consequently, the government must rapidly implement transparent governance and stringent food safety protocols to prevent digital resistance from hardening into permanent civil non-compliance