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All Journal Journal of Research in Social Science and Humanities
Maulana Mukhlis
Faculty of Social Sciences and Political Science, University of Lampung
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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THE ROLE OF SOCIAL MEDIA IN BUILDING PUBLIC AWARENESS ABOUT SUSTAINABLE DEVELOPMENT Imam Fatkuroji; Yulianto Yulianto; Maulana Mukhlis
Journal of Research in Social Science and Humanities Vol 5, No 3 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i3.444

Abstract

The development of information and communication technology, especially social media, has changed the communication landscape significantly. Social media is not only a platform for social interaction, but also an effective tool to build public awareness of global issues, including sustainable development. This paper aims to analyze the role of social media as a strategy in building public awareness about sustainable development. Through a literature review, this study identifies several key roles of social media, namely as a tool for disseminating information, facilitating public dialogue and participation, and shaping public opinion. In addition, this study also examines the challenges faced in the use of social media for sustainable development purposes, such as misinformation, polarization, and digital divide. The results of the paper show that social media has a huge potential to increase public awareness about sustainable development. However, the success of social media utilization is highly dependent on the right communication strategy, cross-sector collaboration, and efforts to overcome existing challenges.
Co-Authors Imam Fatkuroji Yulianto Yulianto