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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Asep Muhamad Ramdan
Unversitas Muhammadiya Sukabumi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Pengalaman Wisatawan terhadap Minat Berkunjung Kembali melalui Customer Satisfaction sebagai Variabel Intervening (Survei pada Wisatawan di Kabupaten Sukabumi) Rizky Awalul Gunawan; Asep Muhamad Ramdan; Sopyan Saori
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1878

Abstract

Recurring visits to local tourist places are declining, which highlights the need for a deeper understanding of what draws visitors back. Revisit intention is said to be significantly influenced by the visitor experience, especially when it results in consumer pleasure. Using customer satisfaction as an intervening variable at tourist locations in Sukabumi Regency, this study attempts to examine the impact of tourist experience on revisit intention. In this study, a quantitative associative approach was used. A structured questionnaire was used to gather data from 150 tourists who were chosen through purposive sampling. SmartPLS 3.2.9 software was used to analyze the data using the Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method. The findings indicate that tourist experience has a positive and significant effect on customer satisfaction and revisit intention. Customer satisfaction also shows a significant positive effect on revisit intention. Moreover, the mediation analysis demonstrates that customer satisfaction plays an important role in strengthening the relationship between tourist experience and revisit intention. These results suggest that improving tourists’ overall experience can enhance satisfaction levels, which subsequently increases the likelihood of repeat visits to the destination.
Analisis Korean Wave terhadap Purchase Intention Produk Lokal Somethinc dengan Customer Trust sebagai Mediasi (Survei pada Mahasiswa di Kota Sukabumi) Bintan Nursalimah; Asep Muhamad Ramdan; Resa Nurmala
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1883

Abstract

The increasing influence of the Korean Wave (Hallyu) has reshaped consumer behavior in Indonesia, particularly in the skincare industry. Although local brands such as Somethinc have adopted K-Beauty concepts and Korean cultural elements, consumer trust toward local products remains relatively lower than toward Korean brands, resulting in inconsistent purchase intention. This study aims to examine the effect of the Korean Wave on purchase intention for Somethinc skincare products, with customer trust as a mediating variable. A quantitative approach with a causal associative design was employed. Data were collected through an online questionnaire using a semantic differential scale (1–7) from 150 university students in Sukabumi City, selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that the Korean Wave has a positive and significant effect on purchase intention. Customer trust also significantly influences purchase intention and partially mediates the relationship between the Korean Wave and purchase intention. Although the direct effect of the Korean Wave is stronger, customer trust plays a crucial role in reinforcing consumers’ intention to purchase local skincare products. These findings suggest that integrating Korean cultural elements with strategies to strengthen consumer trust can enhance the competitiveness of local skincare brands.
Co-Authors Bintan Nursalimah Resa Nurmala Rizky Awalul Gunawan Sopyan Saori