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All Journal JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Benefit : Journal of Bussiness, Economics, and Finance JURNAL RUMPUN MANAJEMEN DAN EKONOMI HARAMAIN : Jurnal Manajemen Bisnis
Yeri Resika
Sekolah Tinggi Ilmu Ekonomi Aprin Palembang
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Medicine & Pharmacology Social Sciences Transportation

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Strategi SWOT dalam Melestarikan Kuliner Tradisional Sebagai Identitas Daerah Di Era Moderen Yeri Resika; Moliza Gusriani
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1215

Abstract

Pempek is a traditional food originating from Palembang, South Sumatra, and has become an Indonesian culinary icon. This article analyzes pempek using a SWOT (Strengths, Weaknesses, Opportunities, Threats) approach to assess the potential and challenges in developing and preserving pempek as a cultural product and economic commodity. The method of this research used by descriptive qualitative from literature review and observation. The analysis shows that pempek possesses strengths in its unique flavor and high nutritional value, but still faces challenges such as dependence on certain fish ingredients. Opportunities are wide open through product innovation and digital marketing, although competition from the modern food market poses a significant threat.
Analisis Pengendalian Persediaan Frozen Food Untuk Meningkatan Efektivitas Penjualan Pada Minimarket Prima Frehmart Sri Rejeki; Yeri Resika
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 3 No. 5 (2026): september
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v3i5.12460

Abstract

Pengendalian persediaan merupakan aspek penting dalam kegiatan operasional perusahaan ritel, khususnya pada produk frozen food yang memerlukan pengelolaan tepat untuk menjaga ketersediaan dan kualitas produk. Penelitian ini bertujuan menganalisis pengendalian persediaan frozen food dalam mendukung efektivitas penjualan pada Minimarket Prima Freshmart Macan Lindungan Palembang. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Informan penelitian terdiri atas kepala toko dan karyawan yang terlibat dalam kegiatan pengelolaan persediaan. Data diperoleh melalui observasi, wawancara, dan dokumentasi, kemudian dianalisis melalui reduksi data, penyajian data, serta penarikan kesimpulan. Hasil penelitian menunjukkan bahwa pengendalian persediaan dilakukan melalui penerimaan barang, penyimpanan, pencatatan stok, pengecekan persediaan, dan pemesanan kembali. Penerapan FIFO dan FEFO mendukung pengaturan perputaran persediaan serta membantu menjaga kualitas produk. Namun, pengelolaan persediaan masih dapat dioptimalkan, terutama dalam menyesuaikan ketersediaan stok dengan tingkat permintaan produk. Pengendalian persediaan yang tepat dapat mendukung ketersediaan produk serta meningkatkan efektivitas penjualan.
The Effect of Product Availability on Purchasing Decisions at Noer Hijab Palembang Indah Mall Branch Putri Ayu Ramanda; Yeri Resika
HARAMAIN: Jurnal Manajemen Bisnis Vol. 6 No. 03 (2026): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Kepada Masyarakat Institut Badri Mashduqi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66931/jmb-539

Abstract

This study investigates the relationship between entrepreneurial orientation, circular economy adoption, and sustainable competitive advantage among small and medium enterprises (SMEs) in Semarang. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with a sample of 385 SME owners and managers. Data were collected through structured questionnaires measuring entrepreneurial orientation (innovativeness, proactiveness, and risk-taking), circular economy adoption, and sustainable competitive advantage. The results indicate that entrepreneurial orientation has a significant positive effect on circular economy adoption, suggesting that firms with strong entrepreneurial capabilities are more likely to implement sustainable practices. Furthermore, circular economy adoption significantly enhances sustainable competitive advantage, demonstrating its role as a strategic driver of business performance. The direct effect of entrepreneurial orientation on competitive advantage is also significant but weaker compared to its indirect effect through circular economy adoption, confirming a partial mediation effect. This study contributes theoretically by integrating entrepreneurial orientation and circular economy adoption into a unified framework, highlighting the mediating role of sustainability practices in achieving competitive advantage. Practically, the findings suggest that SMEs should align entrepreneurial strategies with circular economy principles to enhance long-term competitiveness. The study is limited by its regional focus and cross-sectional design; future research is recommended to expand the scope and incorporate additional variables. Overall, this research emphasizes the importance of sustainability-driven entrepreneurship in fostering resilient and competitive SMEs.
Pengaruh Strategi Pemasaran Terhadap Kepuasan Pelanggan di PT APM Logistics Palembang Sindy Rama Dellla; Yeri Resika
Albama : Jurnal Bisnis Administrasi dan Manajemen Vol. 19 No. 2 (2026): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v19i2.461

Abstract

The rapid growth of the freight forwarding industry demands logistics companies to minimize delivery delays to maintain customer trust. This study analyzes the effect of Marketing Strategy on Customer Satisfaction at PT APM Logistics Palembang and identifies the marketing mix indicators with the highest customer perception scores. This associative quantitative research included 5,714 active transactions/customers (April 2025–March 2026), with a sample of 100 respondents determined using Slovin's formula and selected via accidental sampling among customers incidentally met at the regional office hub. The study used a valid and reliable Likert-scale questionnaire and analyzed the data using simple linear regression in SPSS. The results show that Marketing Strategy has a positive and significant effect on Customer Satisfaction (???? =? 2.666 + 0.750????). Regional office location reach and visual feasibility of operational fleets achieved the highest mean perception scores. The coefficient of determination of 0.860 indicates that Marketing Strategy explains 86.0% of the variance in Customer Satisfaction in this model. Practical implications recommend that management maintain physical facilities and evaluate operational pickup systems to prevent delivery delays.
Co-Authors Moliza Gusriani Putri Ayu Ramanda Sindy Rama Dellla Sri Rejeki