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All Journal Syaikhuna: Jurnal Pendidikan dan Pranata Islam STAI Syaichona Moh. Cholil Bangkalan
Zainul Arif
Sekolah Tinggi Agama Islam Darul Hikmah Bangkalan
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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The Influence of Corporate Ethical Identity on the Saving Interest of Customers at BMT UGT Nusantara Arosbaya Aufal Marom; Zainul Arif
Syaikhuna: Jurnal Pendidikan dan Pranata Islam Vol 16 No 02 (2025): October
Publisher : STAI Syaichona Moh. Cholil Bangkalan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62730/syaikhuna.v16i02.7764

Abstract

This study aims to analyse the influence of Corporate Ethical Identity (CEI) on the saving interest of customers at BMT UGT Nusantara Arosbaya. The research uses a quantitative approach with a causal design. The population consists of 1,094 customers, with 66 respondents selected using purposive sampling. Data were collected through closed-ended questionnaires with a five-point Likert scale and analysed using simple linear regression. The results indicate that CEI has a significant influence on saving interest, explaining 84.7% of the variance in saving interest. This finding highlights the importance of strengthening the corporate ethical identity in building trust and customer loyalty in Islamic financial institutions. The study contributes to the development of strategies for managing customer relationships based on ethical values in Islamic financial institutions.
Co-Authors Aufal Marom