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All Journal DIGIBE: Digital Business and Entrepreneurship Journal
Reyhan Alfarizi
Universitas Kuningan
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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THE INFLUENCE OF FINANCIAL KNOWLEDGE, HEDONIC LIFESTYLE AND FINANCIAL TECHNOLOGY ON FINANCIAL BEHAVIOR Yasir Maulana; Reyhan Alfarizi; Disman
Digital Business and Entrepreneurship Journal Vol. 4 No. 1 (2026): Digital Business and Entrepreneurship Journal
Publisher : PRODI BISNIS DIGITAL FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS KUNINGAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/digibe.v4i1.446

Abstract

This study aims to test the influence of financial knowledge, hedonistic lifestyle, and financial technology on financial Behavior. This study uses a quantitative descriptive research method. The sample in this study consisted of 98 students from Kuningan University. The data collection technique employed a questionnaire, and the measurement used an interval scale. Data analysis employed multiple regression analysis. The results of the study from the proposed hypothesis concluded that: Financial Knowledge, Hedonistic Lifestyle and Financial Technology together affect Financial Behavior. Financial Knowledge has a positive and significant effect on Financial Behavior. Hedonistic Lifestyle has a positive and significant influence on Financial Behavior. Financial Technology has a positive and significant influence on Financial Behavior. These findings imply that cognitive factors, lifestyle characteristics, and technological adoption jointly shape students’ financial decision-making. The study highlights the importance of improving financial literacy and promoting responsible use of financial technology to support healthier financial Behavior.
Co-Authors Disman Disman Yasir Maulana