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All Journal Education Journal of Indonesia (EJI)
Anisa
Universitas Muhammadiyah Sumatera Utara
Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Effect of Product Quality on Consumer Satisfaction of Shopee Among Students of the Faculty of Teacher Training and Education Universitas Muhammadiyah Sumatera Utara Dian Novianti Sitompul; Anisa
EDUCATION JOURNAL OF INDONESIA Vol. 6 No. 2 (2025)
Publisher : EDUCATION JOURNAL OF INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/eji.v6i2.4868

Abstract

The rapid growth of e-commerce has transformed consumption habits, particularly among university students. Shopee, as a leading e-commerce platform, offers products with varying quality levels which significantly affect consumer satisfaction. This study aims to analyse the influence of product quality on consumer satisfaction of shopee user among studens of the Faculty of Teacher Training and Education at Universitas Muhammadiyah Sumatera Utara (UMSU) class of 2021. This quantitative research involved a sample of 80 respondents, with data collected trought questionnaires and analysed using simple linear regression with the aid of SPSS 25. The results demonstrate a positive and significant effect of product quality on consumer satisfaction. The findings suggrst that improving product quality is essential for enhancing consumer satisfaction and loyalty on e-commerce platforms.
Co-Authors Dian Novianti Sitompul