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All Journal KENDALI: Economics and Social Humanities
Taufan Maulamin
Institut STIAMI
Economics, Econometrics & Finance

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Prospect of the Young Generation in Halal and Sharia Demand Wiwiet Prihatmadji; Taufan Maulamin; Noviandari Sari Utami
KENDALI: Economics and Social Humanities Vol. 3 No. 3 (2025): KENDALI: Economics and Social Sciences Humanities, Maret 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v3i3.837

Abstract

This journal article explores the burgeoning demand for halal products and Sharia-compliant services among the young generation, specifically Millennials and Gen Z. Drawing upon recent surveys and industry reports, it highlights the ethical and digital drivers behind this trend, analyzes the current market landscape, identifies key barriers to adoption, and outlines significant opportunities. The paper argues that as this demographic increasingly seeks alignment between their values and consumption habits, the halal and Sharia sectors are poised for substantial growth, necessitating strategic adaptation and innovation from industry players.
Co-Authors Noviandari Sari Utami Wiwiet Prihatmadji