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All Journal Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu komunikasi (JIPIK)
Sumardjijati Sumardjijati
UPN “VETERAN” JAWA TIMUR
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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Korelasi Antara Paparan Model Berkulit Tan di Instagram @Lafiye Dengan Rasa Percaya Diri Followers Hana Naurah Kafidani; Sumardjijati Sumardjijati
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1542

Abstract

Beauty standards in Indonesia that emphasize fair skin often make women with tanned skin feel less confident. This study aims to determine the relationship between exposure to tanned models on the Instagram account @Lafiye and the self-confidence of female followers with similar skin tones. An explanatory quantitative approach was used in this study, with data collected through an online questionnaire from 100 female respondents with tanned skin who follow the account @Lafiye. Variable X was measured using indicators of frequency and duration of exposure, while variable Y included self-confidence, optimism, and objectivity. The analysis was conducted using the Spearman Rank correlation test. The results showed that there was no significant relationship between the two variables, with a correlation value of r = 0.087 and a significance of p = 0.392. These findings indicate that the visual representation of tanned models on social media is not strong enough to influence overall self-confidence. This study recommends that brands should not only rely on visual appearance, but also include narratives that support self-acceptance and diversity as part of their communication strategy.
Pengungkapan Diri Gen Z dalam “Komunitas Marah Marah” di Twitter Noviana Safira; Sumardjijati Sumardjijati
Hulondalo Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Vol 5 No 1 (2026): Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Poliitik Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59713/jipik.v5i1.1545

Abstract

This study examines the practice of self disclosure, which is the disclosure of personal information to others, carried out by Generation Z through komunitas marah marah on Twitter. The background of this study is formed by the increasing emotional openness and intense use of language. The objective of the study is to understand the forms of self disclosure that emerge and the factors influencing them, such as personality, gender, post topics, media anonymity, and social environment. This study employs a descriptive qualitative approach, using in-depth interviews and documentation of informants' posts. The results show that komunitas marah marah serve as an alternative space for Gen Z to anonymously express personal experiences and emotions. Social media anonymity provides a sense of safety when expressing sensitive topics, especially for introverted individuals. The lack of support in the real world also drives them to seek validation, empathy, and solutions through online communities. Thus, komunitas marah marah function as safe spaces that allow Gen Z to express themselves more freely, free from the pressure of social norms.
Co-Authors Hana Naurah Kafidani Noviana Safira