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All Journal Jurnal Farmasi Indonesia
Novi Winda Lutsina
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Immunology & microbiology Medicine & Pharmacology

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HUBUNGAN ATRIBUT FUNCTION, FEATURE DAN BENEFIT TERHADAP PENGGUNAAN OBAT TRADISIONAL DI KOTA KUPANG Novi Winda Lutsina; Agustinus Dian Setiawan
Jurnal Farmasi Indonesia Vol 22 No 2 (2025): Jurnal Farmasi Indonesia
Publisher : Fakultas Farmasi Universitas Setia Budi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31001/jfi.v22i2.2698

Abstract

The use of traditional medicine depends on the uniqueness of the product as seen from the attributes it has. Product attributes consist of three types, namely features, functions, and benefits. This type of research is quantitative with a correlative design using linear regression analysis at pharmacies in 6 districts of Kupang City. The results of the study showed that the function, feature, and benefit attributes together had a significant relationship to the satisfaction of using traditional medicine (F = 0.001 <0.05), while partially the function attribute did not have a significant relationship (t = 0.56 > 0.05), the feature attribute had a significant relationship (t = 0.001 <0.05), and the benefit attribute had a significant relationship (t = 0.001 <0.05) to satisfaction.
Co-Authors Agustinus Dian Setiawan