Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Tri Irfa Indrayani
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Sumatera Barat
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN PRODUK SPART PART KOMPUTER MELALUI TIK TOK DI KOTA PADANG Agus Nurofik; Nini Nini; Hendrik Permana; Tri Irfa Indrayani
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 4 No. 6 (2025): Nopember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

With the rapid growth of e-commerce in Indonesia, TikTok in Padang is the platform most widely used by potential customers to introduce their products, including computer spare parts, especially to young consumers active on digital platforms like TikTok. Computer spare parts serve as a means of repairing computer problems and offer significant potential for online sales due to high demand across all segments of society. This study aims to analyze the online marketing tactics entrepreneurs use through TikTok to increase sales of computer spare parts in Padang City. The researchers employed a descriptive qualitative approach and collected data through direct observation, interviews, and documentation. The results show that TikTok serves as a highly effective promotional tool for attracting customers, primarily due to its engaging content, collaboration with local influencers, and active interaction with followers. Furthermore, features such as Stories and Reels, as well as paid advertising, contribute to expanding promotional reach. Entrepreneurs in Padang City have successfully increased sales volume and developed their products through the implementation of sustainable content strategies and a deep understanding of market needs.
Co-Authors Agus Nurofik Hendrik Permana Nini Nini